In April 1971, University of California Santa Cruz students Eric Reynolds and Dave Huntley were in Alaska on the Juneau Icefields on a school project in Glaciology. It was here on the glacier, amongst these students, that the idea of a Marmot club began.
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Levi Strauss & Co. , also known as LS&CO or simply Levi's, is a privately held American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1853 when Levi Strauss came from Buttenheim, Bavaria, to San Francisco, Califor
Continue reading >>HUF-founder Keith Hufnagel grew up skateboarding in the gritty streets of New York City's late-80s. In those days, skateboarding was simply not accepted: it was punk rock, it was hip-hop, it was a counterculture of outcasts misunderstood by the masses. It
Continue reading >>Hanging Ten is a surfing maneuver and is considered one of the most impressive and iconic stunts one can perform with a surfboard. Hanging ten is when the surfer positions the surfboard in such a way that the back of it is covered by the wave and the wave
Continue reading >>They began advertising in 1982, then later they introduced their iconic black-and-white ads in 1985. The ads have won numerous Clio Awards. Their fashion models have included a number of supermodels, many of whom, such asClaudia Schiffer, Eva Herzigova, V
Continue reading >>The Gorrin Brothers' history begins in 1895 in Pittsburgh, Pennsylvania, when Cassel Goorin sold his first hat off a horse cart. In 1920, Cassel’s sons Alfred and Ted helped their father and became the original Goorin Brothers. In the 1940s, Alfred moved
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