Moyna Singh's experience with artisans and Asian handicraft dates back to 1985 when she was closely involved with the design and manufacture of handcrafted home accessories in India. Her experience with handicraft led her to start a business in the United States devoted to designing and manufacturing handcrafted fashion accessories such as handbags, scarves, headbands and barrettes, and accessories for the home. Moyna's knowledge of Asian Indian beads, fabrics and colors gives her a unique ability to use these elements in fashion and home products for the U.S. market. Moyna has extensive experience in business management and a BA in psychology.

MOYNA New York® handbags and fashion accessories are individually hand beaded and embroidered by skilled artisans in India, using traditional beading techniques. In most cases, the beading is done on 100% silk fabric. Glass beads have carefully been selected so that their colors and shapes complement the fabric and design of the pieces. All of MOYNA New York® products are exclusive and hand made. Any apparent variations in the design are characteristic, and lend uniqueness to the piece. MOYNA New York® designs and products have been featured in numerous publications.