SNOOPY
USINFO | 2013-08-12 18:48

In 1985, MetLife made waves by purchasing the rights to use the characters from the famous Charlie Brown comics. Since then MetLife and Snoopy have been inseparable. MetLife actually has 3 airships called Snoopy 1, 2 and 3 that serve to broadcast their brand. On these airships, the Snoopy character is displayed in full color for all to see.

The reason for the addition of Snoopy to MetLife is probably quite simple. To give MetLife a warmer image so as to attract more people. Snoopy and the rest of the Peanuts gang is a beloved American franchise and, by using Snoopy on their logo, MetLife cashes in on that adoration.



 
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