Raised in Israel, with a strong engineering background, Simon Sebbag created a line of Sterling Silver jewelry that is chunky, yet incredibly lightweight. In 1990, Simon's wife Denise, with her background in fashion merchandising, joined the company. Together they made the company the success it is today. Each of their pieces are handcrafted in their family-owned and operated factory in Israel.

The jewelry is produced using the unique electroforming process. In electroforming, a wax mold is created and inserted into a computerized 925 sterling silver bath. The mold remains in the bath until several thick layers of silver adhere; the result is a light and comfortable piece of jewelry. Finally, the piece is hand-polished to achieve a brilliant shine.

Handcrafted in their family-owned and operated business in Israel, Simon and Denise create a chunky yet lightweight line of incredible sterling silver hand polished to achieve a brilliant shine. Exquisite pieces are designed with semi-precious stones, leather and pearls set in sterling silver and sculptured into contemporary collections using an electroform process. A wax mold is created and inserted into a computerized 925 sterling silver bath and then polished to perfection.