Patagonia, Inc. is a Ventura, California-based clothing company, focusing mainly on high-end outdoor clothing. The company is a member of several environmental movements. It was founded by Yvon Chouinard in 1972.The logo is the skyline of Cerro Fitzroy looking west in Patagonia.

Patagonia offers many varieties of outdoor clothing. The company's roots are in clothing for rock and alpine climbing, but they now offer a diverse mix of apparel targeted towards skiers, surfers, climbers, and others. Patagonia employs a flex-time policy, allowing employees to take time off to go surfing.One of its main product lines is the Capilene base layer clothing. Patagonia recently started making surf-specific products, and currently has three different lines of wetsuits and many different models of swim trunks.

Though Patagonia is considered to be a sport-specific apparel manufacturer, some of the company's most popular products are general apparel. Patagoniafleeces, rain jackets, and coats are some of the most widely-worn products in the outdoor apparel industry. Patagonia received two National Geographic Adventure Blog "Gear of the Year" awards in 2010and holds "Editor's Choice" and "Top Pick" awards from OutdoorGearLab,.