Founded in 2002, the Splendid® brand is the culmination of a ten year quest to create the ultimate t-shirt. The success in designing such a soft material resulted in what is now a complete lifestyle collection of ultra-comfortable, effortlessly chic styles for the entire family. Splendid can be found at its numerous retail locations as well as high-end department and specialty stores nationwide and online.

But in 2009 the brand was buyout by VF.VF Corporation is a global leader in branded lifestyle apparel and footwear with more than 30 brands. The company’s largest five brands are The North Face®, Wrangler®, Timberland®, Vans®, and Lee®. Other brands include 7 For All Mankind®, Bulwark®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, Kipling®, lucy®, Majestic®, Napapijri®, Nautica®, Red Kap®, Reef®, Riders®, Splendid® and Smartwool®.