The 25-year-old singer had been in negotiations with the cosmetic giant and was set to brush aside Cheryl Cole by signing a four-year advertising contract, the Mirror reported.

A source said that L’oreal was in negotiations for the deal with the ‘Rolling In The Deep’ hitmaker and it looked to be happening, but she changed her mind.

The insider added that L’Oreal is gobsmacked that she turned down such a huge amount.

A source at the time said: “It’s going to take a lot of persuasion to get her to agree but right now it looks as if she’s close to signing a deal.”

Landing such a high-profile role in the beauty industry would also have been one in the eye for fashion ¬big-shots such as Karl Lagerfeld who slated her for not being stick thin.

-The huge offer came amid ¬speculation that French firm L’Oréal was looking to dump long-serving Cheryl Cole, who is on an advertising contract worth £500,000 a year.

Despite their sales rising during the popular Geordie’s stint on the X Factor, the company moved Cheryl, 30, to their ¬skincare campaign after she took to frequently changing the colour of her hair.

And it was less than impressed when she ¬revealed an elaborate ¬tattoo covering her rear in August.

It sparked rumours the firm could be looking to dump her.
But Cheryl may be ¬considered worth keeping now that Adele, ¬rumoured to have a personal fortune of £35million, has ¬decided the £3million-a-year deal is not ¬tempting enough to ¬risk ¬undermining her image.

This year Adele was awarded an MBE and won the Best Original Song Oscar for Skyfall. She has a 12-month-old son, Angelo, with ¬partner Simon Konecki – an Old Etonian and ¬charity executive.

She must be rolling in seriously deep amounts of money to feel OK rejecting an offer like L’Oréal’s.