A Southern California native, Jade spent many years in the surf and skate industry designing for mega-brands including Quicksilver, Hawaiian Island Creations and Fox Racing.  Jade found his designs were a bit more rebellious and quite different from the youth-driven product he had created for so many years…in essence he wanted his label to represent a group of people who were growing up and looking for something to wear that made sense to their lifestyle.
 
During this time, skateboard legends Tony Hawk noticed Jade’s vision and shared his passion for something new in fashion. Joining forces with him, they formed a new men’s label ‘Howe’ under the brand building company, Blitz Distribution. The inspiration of this brand was to create a contemporary sportswear collection that would fill a unique need for a sophisticated brand that catered to action sports and music-inspired lifestyle.