Arrowhead Towne Center is a regional enclosed shopping mall located in Glendale, Arizona (west suburban Phoenix). The mall is managed by Westcor. It is anchored by Macy's, Sears, Dillard's, JCPenney, and AMC Theatres. It is currently the only enclosed shopping mall in Phoenix's western suburbs (referred to as the "West Valley"), although several new malls are in the planning stages.  Since about 2007, Arrowhead Towne Center has been undergoing a transition to serve a more affluent and upscale shopper, in relation to its traditional middle-income customer base. The mall is already home to the West Valley's first Sephora location (opened in 2007), as well as Swarovski, Coach, and the West Valley's first Apple Store (which opened in the summer of 2008).