Tropicana Products is an American multinational company which primarily makes soft drinks. It was founded in 1947 by Anthony T. Rossi in Bradenton, Florida. Since 1998 it has been owned by PepsiCo, Inc. Tropicana's headquarters are in Chicago, Illinois. The company specialises in the production of orange juice.
 

Not-for-profit affiliations

In 2008, Tropicana joined forces with charity Cool Earth and started the 'Rescue Rainforest' campaign in the U.S. People could buy special promotional packs of Tropicana and enter the pack's code online. For each code entered, 100 square feet (9.3 m2) of rainforest could be saved.[16] The project is based in the Ashaninka corridor in Peru, which lies in an arc of deforestation. As of June 2009, over 47,000,000 square feet (4,400,000 m2) (almost 2 square miles) had been saved.

 

Along with launching the Rescue Rainforest initiative, Tropicana has been trying to reduce their carbon footprint by encouraging carton recycling and supporting the Sustainable Forestry Initiative.

 

Other products

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Pepsi produces fruit flavored soft drinks called Tropicana Twister Soda.

This soft drink line largely replaced Pepsi's Slice soft drinks. Tropicana also has Fruit Snacks, and in the United Kingdom makes smoothies.

 

Trop50, introduced by Tropicana in 2009, delivers the benefits of orange juice with 50 percent less sugar and calories, and no artificial sweeteners (Note: Has Reb A or PureVia which is a form of the plant Stevia - but is chemically altered and changed.)Trop50 is available in several varieties including Farmstand Apple, Pomegranate Blueberry, Pineapple Mango, Orange, Lemonade and Raspberry Lemonade. Each 8-ounce glass has a full day’s supply of vitamin C and is a good source of antioxidant vitamin E

 

In March 2011, the SymphonyIRI Group named Trop50 as one of the “Top 10 Food and Beverage Brands in 2010”

 

In 2010, the company announced the impending limited release of Tropolis, a liquid fruit snack drink, for January 2011.

 

Naming rights

Tropicana holds sponsorship to Tropicana Field in St. Petersburg, Florida, the home to the baseball team Tampa Bay Rays. The name of the Bradenton Juice baseball team of the South Coast League is loosely related to Tropicana.

 

Headquarters

Tropicana Products has its headquarters in Chicago. PepsiCo, the parent company of Tropicana, planned to begin moving Tropicana employees into its existing Chicago facility in the first quarter of 2004. PepsiCo moved Tropicana into Chicago so all of its juice brands would be consolidated into one Chicago-based unit.

 

Until 2004, Tropicana Products was headquartered in the four-story Rossi Office Building in Bradenton, Florida. The Class A office space building, which was completed in 2002, went on the real estate market for $20 million in 2004. In 2007, it was sold to Bealls of Florida. The 149,000 square feet (13,800 m2) building was renamed the E. R. Beall Center. The Beall Center, which cost $33 million to build, had an appraised value of $38 million in 2005. The former Tropicana building has a 10,000 square feet (930 m2) cafeteria, a 6,000 square feet (560 m2) fitness center, and a 24,000 square feet (2,200 m2) meeting space.