Mirinda is a brand of soft drink originally created in Spain, with global distribution. The word Mirinda means "admirable" or "wonderful" in Esperanto.

It is available in fruit varieties including orange, grapefruit, apple, strawberry, raspberry, pineapple, pomegranate, banana, passionfruit, lemon, hibiscus, Guarana, tangerine, and grape flavors as well as Tamarind. A "citrus" flavour is also available in certain areas of the Middle East. It is part of a beverage area often referred to as the flavor segment, comprising carbonated and non-carbonated fruit-flavored beverages. The orange flavor of Mirinda now represents the majority of Mirinda sales worldwide following a major repositioning of the brand towards that flavor in the early 1990s.

 

Mirinda is owned by PepsiCo since 1970 and is primarily commercialized outside North America. It competes with Coca-Cola's Fanta and Dr Pepper's Orange Crush or Sunkist (soft drink) brand, with flavour brands local to individual countries. As with most soft drinks, Mirinda is available in multiple formulations of flavour, carbonation and sweetener depending on the taste of individual markets.

 

Advertising and Recent events

Mirinda campaigns over the years have included the Mirinda Woman campaign in the 1970s.

 

The Mirinda Craver ads produced by Jim Henson from 1975 to 1978 involved a monster called the Mirinda Craver (performed by Bob Payne) craving the Mirinda drinks and will do anything to obtain a Mirinda drink. With the Mirinda Craver being a Live-Hand Muppet, Bob Payne is assisted in performing the Mirinda Craver by Louise Gold, Dave Holman, or Faz Fazakas with either one handling one of the arms of the Mirinda Craver.

 

A campaign in the 1994–1996 time frame with a campaign using the tag-line 'The Taste is in Mirinda' with the Blue Man Group. In some markets, including Mexico, the Blue Man Group campaign re-launched Mirinda away from a multi-flavor positioning to a brand solely focused on the orange flavor. The Blue Man Group campaign showed the Blue Man Group competing to drink orange Mirinda and celebrating a successful drink with an open-mouth exclamation of 'Mirindaaaa'. Also in this same country Mirinda launch a campaign with the Pokémon anime series to the children with a promotion of many gadgets with the characters of the manga series.

 

Mirinda advertising campaigns over the last fifteen years have been handled by Pepsi's stable of creative agencies, including BBDO and J Walter Thompson.

Mirinda regularly introduces special movie-themed editions in Asia. Recent ones included Batman (Blueberry) and Superman (Fruit punch). Mirinda has also recently released a new flavor of drinks called Mirinda creme. They come in three flavours: Mango, Raspberry and Lime.

 

Mirinda is no longer sold in New Zealand, replaced with the introduction of Pepsico's new Mountain Dew range (code red, live wire, pitch black & electro shock) of similar flavors