Packard was an American luxury automobile marque built by the Packard Motor Car Company of Detroit, Michigan, and later by the Studebaker-Packard Corporation of South Bend, Indiana. The first Packard automobiles were produced in 1899, and the last in 1958.

Packard Motor Car Company, a registered Arizona Corporation, is the registered owner of the Packard Name Trademark for automobiles and parts. The Company uses the trademark by licensing various companies to use the Packard name, and the Company also manufactures and markets Packard branded automobile parts.'

The Company answers e-mails and phone calls on a daily basis from people wanting information about Packard, past and present. The Company assists people and companies world wide, requesting specific Packard parts and puts them in touch with suppliers.[27] In 1995, Roy and Barbara Gullickson purchased the rights to the Packard name and, subsequently, had the company design and build a new V12-powered luxury sedan, hoping to attract support for short-run manufacturing. The enterprise has been promoted on a website[27] which details the prototype, featuring an overhead-valve, fuel-injected 525 cu in (8.6 L) all-aluminum V12 engine. The car was shown at Pebble Beach Concours d'Elegance in 2003. The 1998 prototype and Company, such that it was, were put up for sale in 2008. As with the Avanti Motor Corporation around the same time, there were interested parties, but no eventual takers. Both remain in limbo, the last great remains of a distilled empire, Studebaker-Packard Corporation, once the 75th largest corporation in the United States.