C-IN2
USINFO | 2013-12-16 16:01

C-IN2  is an American men's underwear brand founded and headed by Gregory Sovell.In recent years, it has become a leader in the industry, competing against Sovell's own 2(x)ist brand which he founded in 1991 and left in 2005. The brand was launched in 2005 by Greg Sovell and co-founded with Jason Zambuto.Sovell had left his own 2(x)ist brand that same year (which he established back in 1991) because of creative differences. Since its inception, C-IN2 has introduced breakthrough "technologies" in its underwear designs.Its pioneering designs have made it a successful niche in the fashion industry which it continues to expand.

In 2010, the C-IN2 brand was acquired by a new entity, C-IN2 Clothing Company, Inc., based in Montreal, Canada. Gregory Sovell continues to be the Creative Director for the brand in a new studio in New York City. This new venture will allow the C-IN2 brand to expand into new categories and product lines.

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