American brand PARLUX (Parlux),headquartered in Florida, USA. Parlux Fragrances is world famous. They are experts in naming after celebrities to help them launch their own perfume line. There are famous figures such as Hilton hotel -heiress of Hilton, tennis player- Maria Sharapova .May 2004, the R & D cooperation in the As Paris with the famous perfume / boutique company Parlux directly named "Paris Hilton" (Paris Hilton) perfume,selling in 2005 Valentine's Day , reaching an unexpected sale so the Parlux immediately launched a male fragrance Paris Hilton (Paris Hilton For men), and for men and women "that I" (Just Me by Paris Hilton) series of products, As Paris perfume series Total nearly 50% sales growth for Parlux. 2006 end of the year, Parlux upcoming named "Paris Hilton: Heir", "Paris Hilton: Heiress" heir series "male and female perfume.