When the original curly girl and best-selling author Lorraine Massey began creating curl-friendly formulas for her own curls, she discovered two things that turned hair care on its head. First, curly hair needs to be treated differently than other hair textures. Second, sham-“poo” and its dehydrating ingredients is curly hair’s worst enemy. With the support of thousands of enthusiastic curly hair salon clients, Massey and a talented team of curl care consultants developed DevaCurl. Perfect for curly, wavy and chemically dehydrated hair, DevaCurl cleansers, hydrators, definition and styling products are 100% sulfate, paraben and silicone free. Free your inner Curl. Do the Deva 3-Step and discover three simple steps to perfect curls.