Mail Online
USINFO | 2013-07-15 11:15
MailOnline
Web address dailymail.co.uk
Commercial? Yes
Type of site Portal
Owner Daily Mail and General Trust
Created by Associated New Media
Alexa rank 133 (April 2013[update])[1]
Current status Active

MailOnline (also known as dailymail.co.uk) is the website of the Daily Mail, a newspaper in the United Kingdom and a division of Associated Newspapers Ltd. It contains almost all the stories from the Daily Mail and includes a large archive of main stories. The Daily Mail's sister paper, The Mail on Sunday, has its own website.

Reach
The website reached 105.72 million unique web browsers in August 2012, up from 66 million in March 2011), according to the Audit Bureau of Circulations, putting the site ahead of guardian.co.uk and all other similar sites.[3] That figure makes it the world's most popular news site, putting it ahead of the estimated 60 million unique browsers that BBC News Online received.
Globally it was the most visited newspaper website, according to ComScore, whose methodology gave the site 50.1 million unique visitors for October 2012, ahead of the previous leader, The New York Times' site, which received 48.7 million visitors in the same month.[5]
According to comScore, in January 2011 MailOnline was the most popular online news site. MailOnline received 45.348 million unique visitors, with the New York Times second at 44.787 million.[6]

Content
MailOnline devotes much of its content to news and entertainment in the United States; this emphasis is in contrast to the print edition of the Daily Mail, which has no presence there.
MailOnline allows users to comment on articles and moderates such comments. The house rules state that the monitors usually remove inappropriate content in full,[7] though they do reserve the right to edit comments.[8] The site also does not allow comments on some articles for legal reasons.[9]

Claimed inaccuracies
  • September 2009: Geek.com reported that a story posted in MailOnline about a solar panel made from human hair[10] was a hoax.[11] Engineer Edward Craig Hyatt stated that it was not possible to use human hair in any configuration to generate electricity when exposed to light.[12]
  • June 2010: The Guardian reported that MailOnline had published an inaccurate story about an iPhone 4 recall, based on a Twitter message from a parody account by a Steve Jobs impersonator.[13]MailOnlinerealised its error and removed the article.[14]
  • In October 2011, MailOnline and several other news sources published standby articles on Amanda Knox's trial prematurely. The articles reported an upholding of the guilty verdict before the judge had finished announcing the reversal of the guilty verdict.[15][16][17][18] Mail Online stated the article was removed within 90 seconds and apologized. The article became the subject of a Press Complaints Commission complaint that noted the article's reporting of events and reactions that had not taken place and said that was "not acceptable" but commented positively on the handling of the error.[19][20][21][22]
  • January 2012: ABC News Radio reported the falsity of a story "repeated by numerous media outlets" concerning a supposed naming by Advertising Age of a campaign by singer Rihanna for fashion house Armani as the "sexiest ad of the year." The story, Ad Age said, "seemed to have originated with the British tabloid the Daily Mail.[23] Huffington Post removed the story and apologized.[24]
  • January 2012: Robert Hart-Fletcher, of the charity "Kids and Media", told BeefJack, a gaming magazine, that quotes attributed to him were "completely fabricated" across a range of British media, most prominently the Daily Mail and the BBC.[25]
  • April 2012: MailOnline published an article about a dentist who extracted her ex-boyfriend's teeth; the piece was later exposed as a hoax by MSNBC.com. The article appeared under the byline of reporter Simon Tomlinson, who said he does not know where the story came from.[26][27][28]
  • April 2012: The Christian Science Monitor reported that MailOnline had misused an opinion piece published in Egypt's Al-Ahram newspaper and translated into English by Al Arabiya. The original article claimed "Egypt's parliament was considering a piece of legislation sponsored by Islamists to allow men to have sex with their wives after their death." The Daily Mail, wrote Monitor staff writer Dan Murphy, "distorted the original claim from a proposal to a done deal: 'Egyptian husbands will soon be legally allowed to have sex with their dead wives', the tabloid claimed, apparently having misunderstood the original Al Arabiya translation. "[29]
  • October 2012: Actor Nicolas Cage received an apology and damages for a false story in Mail Online about allegations of tax evasion.[30]
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Sources
In March 2012, the Poynter Institute published an article criticising the MailOnline for not giving proper attribution to the sources of some article content. Martin Clarke, editor of MailOnline, said, "We will soon be introducing features that will allow us to link easily and prominently to other sites when further recognition of source material is needed."[31]

Awards
In 2012, the Mail Online received the chairman's award for Online Media.[32]
In 2012, the Daily Mail and Mail Online won "eight awards, including newspaper of the year, campaign of the year and hat-trick for Craig Brown".
"I'd like to pay the most enormous tribute to all of the journalists on the Daily Mail and Mail Online, our new very successful, equal partner," Dacre said after accepting the newspaper of the year award.[33]
In 2011, the first year of the Online Media awards, Mail Online won for "Best Brand Development." [34]
 
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