Examiner.com
Examiner.com logo
URL	http://www.examiner.com
Type of site	News
Created by	Philip Anschutz (Publisher)
Launched	September 1994 (domain registered by San Francisco Examiner) April 2008 (launch in present format)
Current status	Active

Examiner.com is a media company based in Denver, Colorado, that operates a network of local news websites, allowing "pro–am contributors" to share their city-based knowledge on a blog-like platform, in 238 markets throughout the United States and parts of Canada with two national editions, one for each country.
Examiner.com is a division of Clarity Media Group, with the primary investor being billionaire businessman Philip Anschutz, owner of Anschutz Entertainment Group (AEG), Regal Cinemas, and other media and entertainment companies.^[3][4][6] Examiner.com has over 55,000 contributors,^[2] commonly referred to on the site as "Examiners."
The company derives its name from Anschultz/Clarity's 2004 purchase of the San Francisco Examiner, which had previously owned the examiner.com domain.^[7]

History
The domain was registered by The San Francisco Examiner on September 13, 1994, and was used by the San Francisco newspaper. Anschutz/Clarity acquired the examiner.com domain in 2004 when it acquired the San Francisco newspaper.^[7]
In 2006, David Schafer, Clarity Digital Media's CEO (former MapQuest general manager) transformed the domain from being San Francisco specific to being a hyperlocalnews aggregator for the 60 markets in which Clarity Media trademarked the name "Examiner".^[8] By using online geo targeting technology, users were placed into their closest city where they could read the most recent news and updates from both their city's broadcast and print media streams. Readers could also view local, state, national, and international content from the Associated Press.
A small team of engineers and developers led by Maya Iyengar (CTO) and David Rager (Systems Architect) worked over the next 18 months to develop the site into something more than a collection of news headlines. Schafer was replaced^[9] by the former AOL executive Michael Sherrod in February 2008. (He stayed on as Chief Operations Officer).
In late April 2008, Sherrod unveiled the current model of using "Examiners," local writers and columnists recruited for expertise in a variety of areas, to feature local material about numerous cities. Launching the new model, which he called a "community knowledge site," were 115 "Examiners" in five markets: Denver, Seattle, Baltimore, San Francisco, and Washington, D.C. The latter three already had free distribution of printed Examiner newspapers in certain neighborhoods of those cities. The flagship national edition was for users outside designated market areas.^[9]
In March 2009, Sherrod was replaced by Rick Blair, also formerly of AOL.^[10] In September 2009 Clarity Media purchased NowPublic, a Vancouver-based website consisting of "citizen journalists" contributing from around the world.^[11] Clarity Media developed the Clarity Digital Group, including both Examiner.com and NowPublic.^[12] Blair serves as the CEO of both Clarity Digital and Examiner.com.^[12]
On October 29, 2009, the website's first international expansion took place when Examiner.com Canada was launched in Calgary, Montreal, Ottawa, Toronto, and Vancouver, along with a national Canadian edition.^[13][4] In 2010 it moved from a Coldfusion to Drupal platform.^[14] Examiner had significant problems with the transition to Drupal.^[15] In February 2011, Google changed its algorithm, significantly reducing how high Examiner.com and other aggregators, particularly of "how to" content, appear in search results. It is trying to spot and downplay what are called "content farms" and to highlight more reliable sources. Commentators suggest that some readers may rely more on articles recommended by their social networks. Due to Google's change, search results decreased by 79% for Examiner.com.

Growth
In August 2009, Examiner.com was named one of the fastest growing network of localized websites by Nielsen Online. It grew faster in the 12 months from August 2008 than any of the other top 30 Internet news sites in the United States, as it increased page views more than 342 percent, attracting 7,569,000 unique users.^[18] Examiner.com reports that it received 20.8 million unique visitors to Examiner.com sites in July 2010, with 60.1 million page views served, according to Omniture.
Examiner.com reports adding over 3,000 articles a day, to a growing library of 1.5 million pieces of content.

Pay scale
Examiners are paid based on a black box system, which quantifies page views and other metrics, or the "Gawker-model" made famous by the blog Gawker.com. During 2009, many of the writers were receiving one penny per page view. Examiner.com later offered a variety of pay scale options to their writers.^[19] Examiner.com now bases compensation on variables such as subscriptions, page view traffic and session length.^[20]
The company has been criticized for the low compensation received by some contributors.^[21] Examiner.com claims it tells contributors that they should not consider this full-time employment, and "tries to be very clear and transparent that this isn't a 'quit your day job' opportunity.”^[20]

Criticism
Matt Smith of the San Francisco Weekly noted that numerous articles and photos by Sharon Gray were from other sources, including the Sacramento Bee, and constituted apparent plagiarism. Smith suggested that the case showed that "free isn't always a bargain."^[22] When questioned, Jim Pimental, executive editor of Examiner said,
"They're blogs. They don't get edited. We don't give any direction to people on what to write in their blogs. And that's standard operating procedure."^[4][22]
After Smith brought the issue to Pimentel's attention, the voluminous Gray material was removed from Examiner.com. Pimentel said the Examiner has "a less-strict standard for accuracy and attribution in stories that appear on the Web" than for publications in print.^[22] According to Smith, Robert Gunnison, director of school affairs at the