San Francisco 49ers
Current season
Established 1946 Play in Candlestick Park in San Francisco, California Headquarters: Marie P. DeBartolo Sports Center in Santa Clara, California
Logo
League/conference affiliations
All-America Football Conference (1946–1949) Western Division (1946–1949) National Football League (1950–present)   Coastal Division (1946–1970) National Football Conference (1970–present) NFC West (1970–present)
Current uniform
Team colors	Primary:[1]      49ers Red      49ers Gold (Metallic)
Mascot	Sourdough Sam
Personnel
Owner(s)	Jed York[2]
Chairman	Denise DeBartolo York John York
CEO	Jed York
President	Gideon Yu
General manager	Trent Baalke
Head coach	Jim Harbaugh
Team history
San Francisco 49ers (1946–present)
Team nicknames
The Niners, the Gold Rush, The Red and Gold
Championships
League championships (5) Super Bowl Championships (5) 1981 (XVI), 1984 (XIX), 1988 (XXIII), 1989 (XXIV), 1994 (XXIX)
Conference championships (6) NFC: 1981, 1984, 1988, 1989, 1994, 2012
Division championships (19) NFC West: 1970, 1971, 1972, 1981, 1983, 1984, 1986, 1987, 1988, 1989, 1990, 1992, 1993, 1994, 1995, 1997, 2002, 2011, 2012
Playoff appearances (25)
AAFC: 1949 NFL: 1957, 1970, 1971, 1972, 1981, 1983, 1984, 1985, 1986, 1987, 1988, 1989, 1990, 1992, 1993, 1994, 1995, 1996, 1997, 1998, 2001, 2002, 2011, 2012
Home fields
Kezar Stadium (1946–1970) Candlestick Park (1971–present) a.k.a. 3Com Park (1995–2002) a.k.a. San Francisco Stadium at Candlestick Point (2002–2004) a.k.a. Monster Park (2004–2008) Levi's Stadium (planned 2014)

The San Francisco 49ers are a professional American football team based in San Francisco, California, playing in the West Division of the National Football Conference (NFC) in the National Football League (NFL). The team was founded in 1946 as a charter member of the All-America Football Conference (AAFC) and joined the NFL in 1949 after the two leagues merged.
When owned by the DeBartolo / York families, the 49ers became known for having one of the NFL's greatest dynasties, winning five Super Bowl championships in just 14 years, between 1981 and 1994, with four of those championships in the 1980s. The Super Bowl teams were led by Hall of Famers Joe Montana, Jerry Rice, Ronnie Lott, Steve Young, and coach Bill Walsh. With five Super Bowl wins, the 49ers are tied with the Dallas Cowboys for the second-most Super Bowl wins.
The name "49ers" comes from the name given to the gold prospectors who arrived in Northern California around 1849 during the California Gold Rush. The name was suggested to reflect the voyagers who had rushed the West for gold. It is the only name the team has ever had and San Francisco is the only city in which it has resided.[3] The team is legally and corporately registered as the San Francisco Forty Niners, Ltd.,[4] and is the oldest major professional sports team in California. Major League Baseball teams did not arrive for a few more years when the New York Giants andBrooklyn Dodgers moved to San Francisco and Los Angeles, respectively. The Philadelphia Warriors and Minneapolis Lakers moved to California in the 1960s, and the Oakland Seals and Los Angeles Kings became the first NHL teams in the state in 1967. The Cleveland Rams arrived in Los Angeles in 1946. The 49ers and Los Angeles Rams were cross-state rivals until 1994, when the present St. Louis Rams left Southern California.

Franchise history
 

 

1946–78: Early years

The San Francisco 49ers were the first major league professional sports franchise based in San Francisco, and one of the first professional sports teams based on the West Coast of the United States.[citation needed] The team also became the first "big four"-sport (i.e., baseball, football, basketball, or ice-hockey) franchise to play in the Western United States. The Cleveland Rams moved to Los Angeles the same year, 1946.
The franchise's first touchdown was scored by AlynBeals. The first score in 49ers history came on an exquisitely executed passing play. Quarterback Frankie Albert, a scrambling left-hander, tossed a 6-yard pass to halfback John Strzykalski, who tossed a lateral to Eshmont, who raced down the sideline toward the end zone for a play that covered 66 yards under the foggy afternoon skies of Kezar Stadium on September 8, 1946.
In 1957, the 49ers enjoyed their first sustained success as members of the NFL. After losing the opening game of the season, the 49ers won their next three against the Rams, Bears, and Packersbefore returning home to Kezar Stadium for a game against the Chicago Bears on October 27, 1957. The 49ers fell behind the Bears 17–7. Tragically, 49ers owner Tony Morabito (1910–1957) collapsed of a heart attack and died during the game. The 49ers players learned of his death at halftime when coach Frankie Albert was handed a note with two words: "Tony's gone." With tears running down their faces, and motivated to win for their departed owner, the 49ers scored 14 unanswered points to win the game, 21–17. DickyMoegle's late-game interception in the endzone sealed the victory. Victor Morabito (1919–1964) and Tony's widow, Josephine V. Morabito (1910–1995) hired Louis G. Spadia as general manager.[citation needed]
On Nov 3, 1957, the 49ers hosted the Detroit Lions, a game which has gone down in local lore as featuring arguably the most memorable pass play in 49ers history (along with Dwight Clark's "The Catch" in 1982). With 10 seconds remaining in the game, 49ers ball on the Lions 41, Detroit leading 31–28, Y. A. Tittle threw a desperation pass high in the air and into the end zone, where it was caught between two defenders by a high-leaping R. C. Owens. The pass became known as the "Alley Oop", which also became Owens' nickname. Interestingly, the two defenders covering Owens later became 49ers coaches: Jack Christiansen (Head Coach), and Jim David. The 49ers ended that season with three straight victories and an 8–4 record, tying the Detroit Lions for the NFL Western Division title. The stage was set for a one-game divisional playoff in San Francisco. The 49ers got off to a fast start, and in the third quarter led 27–7. The Lions, led by quarterback Tobin Rote, who earlier in the season had replaced an injured Bobby Layne, mounted one of the biggest comebacks in NFL history to defeat the 49ers, 31–27. Had they won the game, the 49ers would have hosted the NFL Championship game the following weekend against the Cleveland Browns. As it happened, the Lions beat the Browns 59–14.
The 49ers famous "Million Dollar Backfield" during the 1949s consisted of four future Hall of Fame members: quarterback Y. A. Tittle and running backs John Henry Johnson, Hugh McElhenny, and Joe Perry. They became the only full-house backfield inducted into the Hall of Fame.
For most of the next thirteen years the 49ers hovered around .490, except for 1963 and 1964 when they went 2–12 and 4–10 respectively. Key players for these 49ers included running back Ken Willard, quarterback John Brodie, and offensive lineman Bruce Bosley. During this time the 49ers became the first NFL team to use the shotgun formation. It was named by the man who actually devised the formation, San Francisco 49ers' coach Red Hickey, in 1960. The formation, where the quarterback lines up seven yards behind the center, was designed to allow the quarterback extra time to throw. The formation was used for the first time in 1960 and enabled the 49ers to beat the Baltimore Colts, who were not familiar with the formation.
In 1961, primarily using the shotgun, the 49ers got off to a fast 4–1 start, including two shutouts in back-to-back weeks. In their sixth game they faced the Chicago Bears, who by moving players closer to the line of scrimmage and rushing the quarterback, were able to defeat the shotgun and in fact shut out the 49ers, 31–0. Though the 49ers went only 3–5–1 the rest of the way, the shotgun eventually became a component of most team's offenses and is a formation used by football teams at all levels. In 1962, the 49ers had a frustrating season as they won only 6 games that year. They won only one game at Kezar Stadium while on the road they won five of seven games. After posting a losing record in 1963. Victor Morabito died May 10, 1964, at age 45. The 1964 seasonwas another lost campaign. According to the 1965 49ers Year Book the co-owners of the team were: Mrs. Josephine V. Morabito Fox, Mrs. Jane Morabito, Mrs. O.H. Heintzelman, Lawrence J. Purcell, Mrs. William O'Grady, Albert J. Ruffo, Franklin Mieuli, Frankie Albert, Louis G. Spadia and James Ginella. The 1965 49ers rebounded nicely to finish with a 7–6–1 record. They were led that year by John Brodie, who after being plagued by injuries came back to become one of the NFL's best passers by throwing for 3,112 yards and 30 touchdowns. In 1966, the Morabito widows named Lou Spadia, team president. For the 1968 season, the 49ers hired Dick Nolan as their head coach, who had been Tom Landry's defensive coordinator with the Dallas Cowboys. Nolan's first two seasons with the 49ers had gone much the same as the previous decade, with the 49ers going 7–6–1 and 4–8–2.
 

 

Former 49ers' quarterbackGeorge Mira (1964–1968)

The 49ers started out the 1970 season 7–1–1, their only loss a one-point defeat to Atlanta. After losses to Detroit and Los Angeles, the 49ers won their next two games before the season finale against the Oakland Raiders. Going into the game the 49ers had a half-game lead on the Rams and needed either a win or the Giants to defeat the Rams in their finale to give the 49ers their first ever divisional title.
In the early game the Giants were crushed by the Rams 31–3, thus forcing the 49ers to win their game to clinch the division. In wet, rainy conditions in Oakland, the 49ers dominated the Raiders, 38–7, giving the 49ers their first divisional title, becoming champions of the NFC West. The 49ers won their divisional playoff game 17–14 against the defending conference champion Minnesota Vikings, thus setting up a matchup against the Dallas Cowboys for the NFC Championship. In the final home game for the 49ers at Kezar Stadium the 49ers kept up with the Cowboys before losing, 17–10, thus giving the Cowboys their first conference championship. The 49ers sent five players to the Pro Bowl that season, including MVP veteran quarterback John Brodie, wide receiver Gene Washington, and linebacker Dave Wilcox. Nolan was also named NFL Coach of the Year for 1970. Following the 1970 season the 49ers moved from Kezar Stadium to Candlestick Park. Despite being located on the outskirts of the city, Candlestick Park gave the 49ers a much more modern facility with more amenities that was easier for fans to access by highway.
The 49ers won their second straight divisional title in 1971 with a 9–5 record. The 49ers again won their divisional playoff game. This time against the Washington Redskins by a 24–20 final score. This set up a rematch against the Dallas Cowboys in the NFC Championship Game, this time to be played in Dallas. Though the defense again held the Cowboys in check, the 49ers offense was ineffective and the eventual Super Bowl champion Cowboys beat the 49ers again, 14–3. In 1971, eight 49ers made the Pro Bowl, including defensive back Jimmy Johnson and Gene Washington, both for the second year in a row, as well as defensive endCedric Hardman, running back Vic Washington, and offensive lineman Forest Blue.
The 49ers won their third consecutive NFC West title in 1972 with five wins in their last six games, making them the only franchise to win their first three divisional titles after the 1970 AFL-NFL merger. Their opponents this time in the divisional playoffs were the Dallas Cowboys, making it the third consecutive year the teams faced each other in the playoffs. Vic Washington took the opening kickoff 97 yards for a score, and the 49ers took a 21–6 lead in the second quarter. After the 49ers took a 28–13 lead in the 4th quarter, Tom Landry sent quarterback Roger Staubach, who was backing up Craig Morton, into the game. Staubach quickly led the Cowboys on a drive to a field goal, bringing the score to within 28–16, and as the game wound down it appeared that this would be the last points the Cowboys would get. However, Dallas completed the comeback in the last two minutes. Just after the two-minute warning Staubach took just four plays to drive 55 yards in only 32 seconds, hitting Billy Parks on a 20-yard touchdown pass to bring the score to 28–23. Cowboys kicker Toni Fritsch then executed a successful onside kick that was recovered by Mel Renfro, giving the Cowboys the ball at midfield with 1:20 left on the clock. With the 49ers on the ropes, Staubach scrambled for 21 yards, then completed a 19-yard sideline pass to Billy Parks who went out of bounds at the 10-yard line to stop the clock. He then completed the comeback with a 10-yard touchdown pass to Ron Sellers with only 52 seconds left, giving the Cowboys a dramatic 30–28 victory and sending the 49ers to yet another crushing playoff defeat.
The 49ers run at the top of the NFC West ended in 1973 with the 49ers falling to a 5–9 record, their worst since 1969. The team lost six of its last eight games, including games to the also-ran New Orleans Saints and Detroit Lions. In the final season of his career, longtime 49ers quarterback John Brodie split playing time with two other quarterbacks, most notably longtime backup Steve Spurrier. The team also suffered from not having a dominant running back, with Vic Washington leading the team with only 534 yards rushing. In 1974, the 49ers drafted Wilbur Jackson from the University of Alabama to be the team's primary back. Jackson enjoyed a fine rookie year, leading the 49ers with 705 yards rushing. He and fellow running back Larry Schreiber combined for over 1300 yards rushing. With Steve Spurrier injured and missing nearly the entire year, the 49ers did not have a regular quarterback but did put together a respectable 6–8 record. Following the season, longtime tight end Ted Kwalick left the 49ers to join the World Football League, then the Oakland Raiders upon the WFL's dissolution.
The 49ers dropped back down to 5–9 in what would be Dick Nolan's final season as coach in 1975, losing their final four games of the season. Wilbur Jackson was hurt much of the year and Delvin Williams led the 49ers in rushing with 631 yards rushing. Following the 1975 season the 49ers traded for New England Patriots quarterback Jim Plunkett, former Heisman Trophy winner from nearby Stanford University (which was also the alma mater of John Brodie). Though Plunkett had shown promise with the Patriots, he had not won there and it was thought that he needed a change of scenery. Monte Clark was also brought on as 49ers head coach.
The 49ers featured of the best running games in the NFL in 1976. Delvin Williams emerged as an elite back, gaining over 1200 yards rushing and made the Pro Bowl. Wilbur Jackson also enjoyed a resurgence, rushing for 792 yards. Once again Gene Washington was the teams leading receiver with 457 yards receiving and six scores. The 49ers started the season 6–1 for their best start since 1970. Most of the wins were against second-tier teams, although the 49ers did shut out the Rams 16–0, in Los Angeles on Monday Night Football. In that game the 49ers recorded 10 sacks, including 6 by Tommy Hart. However, the 49ers lost four games in a row, including two against divisional rivals Los Angeles and Atlanta that proved fatal to their playoff hopes. The team was sold to Edward J. DeBartolo Jr. in March 1977, and despite finishing the season with a winning record of 8–6, Clark was fired after just one season by newly hired general manager Joe Thomas, who oversaw the worst stretch of football in the team's history.
Under coach Ken Meyer the 49ers lost their first five games of the 1977 season, including being shut out twice. Though they won five of their next six, they lost their last three games to finish the season 5–9. Playing in San Francisco did not revive Plunkett's career as he had another disappointing season, throwing only 9 touchdown passes. Bright spots for the 49ers included defensive linemen Tommy Hart and Cleveland Elam, who made the Pro Bowl, and running backs Wilbur Jackson and Delvin Williams, who combined for over 1600 yards rushing. Gene Washington again led the team in receiving in 1977, his final year with the 49ers. The 1977 offseason was marked by a number of questionable moves by Joe Thomas that backfired badly. Thomas's big offseason acquisition was running back O. J. Simpson from the Buffalo Bills. As with Plunkett two years previously, it was thought that rescuing Simpson from a bad situation and bringing him to the west coast where he had been raised would rejuvenate his career. To create playing time for Simpson, Thomas traded Delvin Williams to the Miami Dolphins for wide receiver Freddie Solomon. Thomas also released Jim Plunkett, giving up on him after two seasons. Finally, Thomas fired Meyer after only one season, and replaced him with Pete McCulley, his third coach in three seasons.
The 1978 season was a disaster for the 49ers, as they finished 2–14, their only wins coming against the Cincinnati Bengals and Tampa Bay Buccaneers. Simpson indeed led the team in rushing, but with less than 600 yards. It became apparent that Simpson's knees and body were worn out, and he was near the end of his career. Wilbur Jackson also missed the entire season due to injury. Even worse for the franchise was that their first pick of the 1979 draft was traded to the Bills as part of the O. J. Simpson deal. Joe Thomas was fired following the season. Some of the key players that became part of the 49ers stunning rise began their 49ers career in 1978. Rookie quarterback Steve DeBerg, Joe Montana's first mentor, was the 49ers starting quarterback. Running back Paul Hofer and center/guard Randy Cross also started with the 49ers in 1978.

1979–80: Arrival of Bill Walsh and Joe Montana
 

The headquarters of The DeBartolo Corporation in Boardman, Ohio with the 49ers logo on the building, signifying the team's ownership by the Youngstown-based DeBartolo-York family.
The team was led in its turnaround from late 1970s doormat by new owner Edward J. DeBartolo Jr. and head coach Bill Walsh. The former head coach of Stanford University was known for stockpiling draft picks, making excellent draft selections, and patching roster holes by acquiring key free agents.
Bill Walsh was hired to be the 49ers head coach in the 1978 off-season. Walsh was a disciple of Paul Brown, and served as Brown's offensive coordinator with the Cincinnati Bengals from 1968 to 1975. However, Brown did not appoint him as his successor upon his retirement, choosing another assistant, former 49ers center Bill "Tiger" Johnson. Desiring head coach experience, Walsh looked to Stanford University in 1977. He had had some success there before the 49ers tapped him to be their replacement.
Walsh is given credit for popularizing the 'West Coast offense'. The Bill Walsh offense was actually created and refined while he was an assistant coach with the Bengals. The offense utilizes a short, precise, timed passing game as a replacement/augmentation of the running game. The offense is extremely difficult to defend against as it is content to consistently make 6–8-yard gains all the way down the field. (The other West Coast offense—more focused on the vertical, or downfield, passing game—was actually created by 1960s L.A. / San Diego coach Sid Gillman, and San Diego State coach Don Coryell, who also employed a version of it as head coach of the St. Louis (football) Cardinals and San Diego Chargers during a period where it garnered the nickname "Air Coryell".)
In Walsh's first draft, the 49ers had targeted Notre Dame quarterback Joe Montana as an early round pick. Montana had enjoyed a storied college career, leading the Fighting Irish to the 1977 national title and a number of dramatic comeback victories, the most stunning of all being his final game, at the 1979 Cotton Bowl Classic. Playing the University of Houston in an ice storm, and with Montana suffering from a bad flu, Notre Dame was down 34–13 in the third quarter. However, Montana led a magnificent rally that culminated with him throwing a touchdown pass on the game's final play to give Notre Dame the 35–34 win.
 

 

Joe Montana in 2006

Despite this, most scouts did not peg Montana as a top prospect. Although 6'2" and 190–200 lbs., Montana's arm strength was considered suspect as was the consistency of his play. Though he did get credit for his moxie and intangibles, most thought of him as a system player surrounded by a great team.
In the 1979 draft, the Dallas Cowboys were placed just ahead of the 49ers. The Cowboys' draft strategy through that time was to take the highest-ranked player on their draft board at the time of their selection, regardless of position. When the Cowboys' turn came up in the third round, the highest rated player on their board was Montana. However, feeling that the quarterback position was in excellent long-term shape with Roger Staubach and Danny White, and desperately needing a tight end, the Cowboys went off their strategy and drafted Doug Cosbie. The 49ers took Montana. The 49ers other notable draft choice of the 1979 draft was wide receiver Dwight Clark in the 10th round. Walsh discovered the unheralded Clark while scouting quarterback Steve Fuller of Clemson University as Clark ran routes for Fuller during Walsh's evaluation of the quarterback. Walsh's serendipitous discovery of Clark proved to be an early glimpse into the coach's keen eye for talent.
As Walsh implemented his strategies and game plan, the 49ers had another year of losing, going 2–14. There were, however, a number of bright spots. Despite throwing more interceptions (21) than touchdowns (17),Steve DeBerg blossomed under Walsh, throwing for over 3600 yards and completing 60% of his passes. Freddie Solomon also had a good year, with over 800 yards receiving. The running game was patchwork, with Paul Hofer leading the team with 615 yards and O.J. Simpson, in his final season, rushing for only 460 yards and being sidelined with injuries.
The 49ers got off to a strong start in 1980, winning their first three games of the season. However, the team, still maturing, lost their next eight games in a row. Many of those games though were close, and the 49ers acquitted themselves well. During the season Walsh alternated DeBerg and Montana at quarterback. Though DeBerg had played well for the 49ers, Walsh felt the team's best chance to win in the long run was with Montana. He alternated the two QBs, giving Montana some experience while keeping opponents off guard. This strategy of alternating quarterbacks from game to game and during games is rare in football, although it had been employed by other successful teams in the past, specifically the Dallas Cowboys of the early 1970s who alternated Roger Staubach and Craig Morton, and the Los Angeles Rams of the early 1949s alternating Norm Van Brocklin and Bob Waterfield.
In all DeBerg started nine games, going 4–5 with 1,998 yards, 12 touchdowns and 17 interceptions. Montana started seven games, going 2–5 with 1,795 yards, 15 touchdowns, and nine picks; Montana also had a better completion percentage at 64.6 to DeBerg's 57.9.
The highlight of the 1980 season, and a sign of good things to come, came in Week 14. The 49ers trailed the New Orleans Saints, who at the time were winless at 0–13, 35–7 at halftime. However, led by Joe Montana, the 49ers made (what was then) the greatest comeback in NFL history, coming back to tie the score in regulation and winning the game in overtime with a field goal by Ray Wersching to give the 49ers an incredible 38–35 victory. It was this game, which marked Montana's first big NFL comeback win, that won Montana the quarterback job full-time.
A number of key players emerged for the 49ers in 1980. Among them were Dwight Clark, who led the 49ers with 82 receptions and just under 1000 yards receiving, and running back Earl Cooper, who ran for over 700 yards.

1981–84: First two Super Bowls
See also: 1981 San Francisco 49ers season and The Catch (American football)
With the offense playing well consistently, Walsh and the 49ers focused on overhauling the defense in 1981. Walsh took the highly unusual step of overhauling his entire secondary with rookies and untested players, bringing on board Ronnie Lott, Eric Wright and Carlton Williamson and giving Dwight Hicks a prominent role. He also acquired veteran linebacker Jack "Hacksaw" Reynolds and veteran defensive lineman and sack specialist Fred Dean. These new additions, when added to existing defensive mainstays like Keena Turner, turned the 49ers into an offensively and defensively balanced, dominant team. After a 1–2 start, the 49ers won all but one of their remaining games to finish with a 13–3 record, up to this point in time it was the team's best regular season win-loss record in its history. Dean made the Pro Bowl, as did Lott, and Hicks. Led by Montana, the unusual offense was centered around the short passing game, which Walsh used as ball control. Both Dwight Clark and Freddie Solomon had excellent years receiving; Clark as the possession receiver, and Solomon as more of a deep threat. The 49ers running game, however, was among the weakest in the league. Ricky Patton led the 49ers with only 543 yards rushing. The 49ers' most valuable running back, however, might have been Earl Cooper, whose strength was as a pass-catching back. The 49ers faced the New York Giants in the divisional playoffs and won, 38–24. This set up an NFC Championship Game match-up with the Dallas Cowboys, whom the 49ers historically could not beat during their playoff runs in the early 1970s. The 49ers played the Cowboys tough, but the Cowboys forced six turnovers and held the lead late. The 49ers were down 27–21 and on their own 11-yard line with 4:54 remaining. As Montana had done for Notre Dame and the 49ers so many times before, he led the 49ers on a sustained final 89-yard drive to the Cowboys' 6-yard line. On a 3rd-and-3 play, with his primary receiver covered, Montana rolled right and threw the ball off balance to Dwight Clark in the end zone, who leaped up and caught the ball to tie the game at 27 (now known as "The Catch"), with the extra point giving the 49ers the lead. Despite this, the Cowboys had one last chance to win. And indeed, on the first play of the next possession, Cowboys receiver Drew Pearson caught a pass from Danny White and got to midfield before he was pulled down by the jersey at the 49ers 44-yard line by Cornerback Eric Wright saving a potential late-touchdown. On the next play, White was sacked by Lawrence Pillers and fumbled the ball, which was recovered by Jim Stuckey, giving the 49ers the win and a trip to their first ever Super Bowl against the Cincinnati Bengals, who were also in their first Super Bowl. In Super Bowl XVI The 49ers took a 20–0 halftime lead and held on to win 26–21 behind kicker Ray Wersching's four field goals and a key defensive stand. Throughout the '81 season, the defense had been a significant reason for the team's success, despite residing in the shadow of the then-innovative offense. Montana won MVP honors mostly on the strength of leading the 49ers on a 92-yard, 12 play drive culminating in a touchdown pass to Earl Cooper. Thus did the 49ers complete one of the most dramatic and complete turnarounds in NFL history, going from a 2–14 season followed by a 4–12 season to a Super Bowl championship.