PR Newswire
USIFNO | 2013-08-04 15:41

 

PR Newswire logo

PR Newswire started in 1954 hired by companies to send text press releases to the media. Today, PR Newswire is hired by corporations, public relations firms and non-governmental organizations to deliver news and multimedia content. Recipients include media, consumers and investors who access the content via the Web, RSS, e-mail, satellite, equities terminals (e.g., Bloomberg and Reuters), and direct feeds into newsroom editorial systems. PR Newswire's headquarters are in Lower Manhattan, New York City.[1]

Public corporations in the United States, United Kingdom, Canada, and other nations, use PR Newswire to reach the investment and financial news community with important announcements, thus achieving the standard of "simultaneous disclosure" required by financial markets and regulatory agencies.

Headquartered in New York, PR Newswire has offices in 16 countries and sends news to outlets in 135 countries. The company has several brands and services that include ProfNet, eWatch, MEDIAtlas, MultiVu, U.S. Newswire, Vintage Filings, MediaRoom and MediaSense. It also has agreements with global news agencies such as Bloomberg, the Associated Press, Dow Jones and Thomson Reuters to send information directly to newsrooms worldwide. PR Newswire is a subsidiary of UBM plc of London.

History
In 1954, PR Newswire was the first to create a system for electronic distribution of news releases. Prior to its establishment, companies issuing press releases to the New York media had to messenger, dictate, or mail each copy of their news releases to the city’s daily newspapers and news services. With PR Newswire, companies sent a single copy of their release to PR Newswire's newsroom, where it was simultaneously transmitted to the city's major media points.

PR Newswire created Investors Research Wire in 1965, which directly disseminated corporate news releases to brokerage firms and financial analysts. In 1967, the company acquired the local Los Angeles wire service.

In 1971, PR Newswire was sold to Western Union,[2] which had provided the telecommunications lines and teleprinters that supported the service. In 1972, PR Newswire began using electronic terminals for copyediting. In 1978, the company adopted the Associated Press' computerized message handling and transmission system.

In 1982, PR Newswire was purchased by current owner UBM plc, known at the time as United Newspapers.[3]

New services and acquisitions
In 1982, PR Newswire expanded through acquisitions like the Philadelphia-based Mediawire in 1983. By the end of the 1980s, many U.S. dailies and financial institutions took PR Newswire directly into their internal information systems. PR Newswire began archiving news releases on electronic databases, including NEXIS (now LexisNexis).

In 1996, PR Newswire began releasing news directly to consumers via the Web with the launch of www.prnewswire.com.
In 2001, PR Newswire issued the first Multimedia News Release for Touchstone Pictures promoting the film, "Pearl Harbor." The Multimedia News Release was the first press release to include b-roll, soundbites, high resolution images, and film trailer.[4] Many refer to the Multimedia News Release as a [Social Media Press Release] or [Social Media Release].

In 2002, PR Newswire started MultiVu, its own broadcast and multimedia production company, to create and deliver video and audio news releases, multimedia news releases, satellite and radio media tours, public service announcements, electronic multimedia kits, and Web video.

In October 2006, PR Newswire acquired U.S. Newswire from Medialink.[5]

In February 2006, PR Newswire began adding social media links to every press release issued. PR Newswire began with del.icio.us and later added Digg, Reddit, Newsvine, and StumbleUpon.

In January 2007, PR Newswire began including links to Technorati, allowing readers to track conversations in the blogosphere directly from press releases on their website.[6] PR Newswire later added functionality enabling readers to blog about each press release with one click on Blogger or Wordpress.

In April 2007, PR Newswire acquired privately held Vintage Filings company.[7]

In August 2007, PR Newswire acquired Notilog.[8]

In January 2008, PR Newswire acquired Hispanimark,LLC and its subsidiaries, Hispanic PR Wire and Hispanic Digital Network.[9]

In November 2008, PR Newswire acquired full rights to Xinhua PR Newswire, renaming it PR Newswire Asia.[10]

In December 2008, PR Newswire moved its NY corporate headquarters from midtown Manhattan downtown to 350 Hudson Street.

In mid-2009, PR Newswire acquired The Fuel Team.

In September 2009, PR Newswire launched its new website with search engine optimization features.[11]

In September 2009, PR Newswire announced a partnership with MyPRGenie [12]

In 2010, PR Newswire announced Livemango,[13] as its press release distribution partner in India.

In October 2011, PR Newswire was sued by Marketwire for $25 million in damages after it hired Marketwire's former chief technology officer, Shoeb Ansari.[14]

See also
New York City portal
Companies portal
 Public relations

References
^ "Worldwide Offices." PR Newswire. Retrieved on February 27, 2010.
1. ^ "Herbert Muschel, 85, Founder Of Service for Corporate News", New York Times, November 5, 2003. Retrieved January 30, 2013.
2. ^ UBM, Media Briefing. Retrieved January 30, 2013.
3. ^ Touchstone Pictures' "Pearl Harbor" Premieres
4. ^ MultiVu - PR Newswire Acquires U.S. Newswire; Transaction to benefit government, private sector public information officers
5. ^ PR Newswire Links Press Releases to Technorati
6. ^ PR Newswire to Acquire Fastest Growing EDGAR filing firm, Vintage Filings, LLC - with video and photos
7. ^ PR Newswire to Acquire Leading Latin American Media Monitoring Firm, Notilog
8. ^ PR Newswire to Acquire Leading Hispanic Press Release, Clipping and On-line Advertising Services | With Video
9. ^ PR Newswire Acquires Full Rights to Xinhua PR Newswire
10. ^ "PR Newswire's New Web Site Delivers Search-Optimized News Platform and In-Depth Industry Information and Education". PR Newswire. Retrieved January 30, 2013.
11. ^ "MyPRGenie Partners with PR Newswire to License Database of Over 500,000 Global... - re> NEW YORK, Sept. 9 /PRNewswire/". Prnewswire.com. Retrieved 2013-01-20.
12. ^ "PRnewswire Partners". PRnewswire. Retrieved 2011-08-18.
13. ^ "Stop the press releases! PR Newswire sued by rival". Reuters. October 26, 2011. Retrieved January 30, 2013.

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