Plum TV is an American broadcast television network targeted mostly to affluent viewers in the country. The majority of the programming is locally produced largely in affluent vacation communities, marketed towards the mass affluent.

History 
Plum TV was launched in 2004 by Tom Scott of Nantucket Nectars, film producer Cary Woods and Chris Glowacki. Investors have included singer Jimmy Buffett, Tom Freston and Jason Flom.

On January 3, 2012, Plum TV, Inc. and a number of affiliated companies filed for chapter 11 bankruptcy protection in the Southern District of New York bankruptcy court. According to court filings, the companies projected losses of $8.4 million on revenues of $6.4 million and their liabilities exceeded their assets by over $10 million ($19 million in liabilities vs. $8.6 million in assets). They intended to sell their assets to PMG Media Group, LLC for $1 million in cash plus the assumption of certain obligations, subject to higher offers.In March 2012, Morgan Hertzan and Joseph Verat took over as co-presidents of Plum. Hertzan and Varet are former MTV executives and co-founders of LXTV.

Affiliates and programming 
Plum TV is carried by cable providers in Aspen, Nantucket, the Hamptons, Martha's Vineyard, Telluride, Sun Valley, Vail, and Miami Beach. In the Boston metro area, Plum TV is available over the air on Channel 62.1 (WMFP), and in Philadelphia it is being broadcast on Channel 51.2 (WTVE). On the West Coast, Plum TV can be seen on channel 56.4 (KDOC-TV). Plum programming focuses on home and real estate, décor, food and wine, style, travel destinations, health and wellness.

Awards and Recognition 
In November 2008, Plum TV was nominated for Six Emmy Awards by the National Academy of Television Arts & Sciences.

In June 2010, Plum TV received Emmy Award from Heartland Chapter of the National Academy of Television Arts & Sciences.