Vitacost
USINFO | 2013-08-06 11:40


 

Vitacost.com, Inc. (NASDAQ: VITC) is an online retailer and direct marketer of health and wellness products including dietary supplements such as vitamins, minerals, herbs and other botanicals,amino acids and metabolites, as well as cosmetics, organic body and personal care products, pet products, sports nutrition and health foods. (Vitacost.com, Inc.) sells these products directly to consumers through its website, www.vitacost.com.

History
Vitacost began operations in 1994 as a catalog retailer of third-party vitamins and supplements under the name Nature’s Wealth Company. In 1999, the company launched Vitacost.com and introduced a proprietary vitamins and supplements.

The company began operating under the name Vitacost.com Inc in 2000. In 2006 Vitacost was inducted into Inc Magazine’s “Inc. 500 Lifetime Hall of Fame,” as one of the US’s 500 fastest-growing privately held businesses for five consecutive years (2001–2005).

In 2008, the company completed construction of its manufacturing facility located in Lexington, North Carolina.
 
Vitacost went public on September 23, 2009. 

 During 2010, the company expanded and upgraded its West Coast distribution facility located in Las Vegas, Nevada. The Company began a similar project for its east coast distribution center, located inLexington, North Carolina in the spring of 2010, with the building construction completed in the first quarter of 2011. The facilities provide redundancy in the event of work interruptions due to power outages, natural disasters or other events.

Effective September 1, 2012, the Company has entered into an agreement to exit its manufacturing operations and lease its manufacturing facilities to a third party provider.  In October 2012 Vitacost.com launched a new cruelty-free specialty store, which showcases beauty and personal care products that are not tested on animals and are independently certified by the Leaping Bunny Program, which is operated by the Coalition for Consumer Information on Cosmetics. 

In April 2013, Vitacost introduced a new iPad shopping experience, discover.vitacost.com, which uses native swipe-and-drag functionality and information navigation points described as "browsing bubbles."

In May 2013, Vitacost launched a new sports nutrition line, "ARO: Black Series," which includes pre- and post-workout formulas, protein powders, flavored glutamine, creatine and branched-chain amino acids.

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