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Super Fresh
USINFO | 2013-12-03 15:21
| Super Fresh | |
 |
|
| Type | Subsidiary |
| Industry | Retail |
| Founded | 1982 |
| Headquarters | 2 Paragon Drive, Montvale, New Jersey, U.S. |
| Number of locations | 15 |
| Area served | Pennsylvania, Delaware, New Jersey |
| Products | Deli, bakery, produce, snacks, pharmacy, frozen foods |
| Parent | The Great Atlantic & Pacific Tea Company |
| Website | http://www.superfreshfood.com/ |
Super Fresh is a chain of supermarkets owned by A&P, which introduced the brand in 1982, converting its Mid-Atlantic region stores to the new name.[1] Super Fresh's 24 stores are mostly in thePhiladelphia, Pennsylvania area, plus Delaware and southern New Jersey.[2] Several Super Fresh stores operated in the Baton Rouge, Louisiana area into 2003, when they were rebranded to A&P's Sav-A-Centerbanner. One Super Fresh in Philadelphia also had been rebranded to A&P's Food Basics banner. Super Fresh also operated in Canada; its stores have been rebranded as Food Basics.
In late 2006, A&P bought 6 of the 22 Clemens Family Markets, converting them to Super Fresh stores. These supermarkets are in Montgomery and Bucks counties in Pennsylvania.
A&P acquired Pathmark in 2007 and in June 2008, announced that it would convert 8 of its 13 Philadelphia-area Super Fresh stores to its new Pathmark Sav-A-Center banner. A&P had been looking to convert the remaining Super Fresh stores to its Fresh format (which had been successfully used in its A&P Fresh Markets) and position the Fresh banner as an upscale market.[4]
In February 2011, A&P announced its intention of selling or closing 32 stores (across its six supermarket banners) following its Chapter 11 bankruptcy reorganization, which began in December 2010. Included were these eight Super Fresh stores, which closed in March 2011:
- 2892 Ocean City, Maryland
- 5258 Yardley, Pennsylvania
- 5377 Lionville, Pennsylvania
- 5404 East Windsor, New Jersey
- 5420 Hamilton Township, New Jersey
- 5460 Mount Holly, New Jersey
- 5476 Cape May Court House, New Jersey
- 5493 Hammonton, New Jersey
On April 13, 2011, A&P announced plans to close or sell 25 additional Super Fresh stores: 22 in Maryland (leaving two; both on its Eastern Shore), 2 in Delaware (Dover and Milford), and the last A&P-affiliated Washington, D.C., store.[6] These supermarkets closed by July 15 and were replaced by Shoppers Food & Pharmacy, ShopRite, or Fresh & Green's.
On November 14, 2012, A&P announced the closure of three New Jersey SuperFresh locations in Marlton, Westmont, and Plainsboro. These stores were liquidated in January 2013, leaving Manahawkin as the only remaining store in New Jersey.
Slogans
- Doing More for You
- The great store...just next door!
- We Built A Proud New Feeling
- We're Fresh... We're Super Fresh
- We're Fresh Obsessed
- I Love This Store! (2002–2010)
- You want lower prices, we hear you. (2010–2011)
- Better Store, Better Living. (2011–present)
