Vivitar Corporation was a manufacturer, distributor and marketer of photographic and optical equipment originally based inOxnard, California. Since 2008 the Vivitar name serves as Sakar International's photographic and optical equipment brand.

The company's product line has included 35 mm SLR cameras, zoom lenses, flashes, binoculars, digital cameras, night vision products, point-and-shoot cameras,tripods, underwater cameras, and other photographic accessories.

In August 2008, Sakar announced plans to position Vivitar as a brand for its current mass retail digital cameras in the midprice range of $70–$300, along with certain camera accessories. New Vivitar-branded products such as digital photo frames are also planned, as well as potential licensing opportunities. In January 2009 Sakar introduced 3 new Vivitar-branded cameras and a digital SLR lens series. The products are Sakar's first Vivitar-branded SKU's since Sakar acquired the Vivitar brand. In 2013, they announced and then shipped the $150 XO Tablet, a 7-inch Android tablet designed for children, with a bilingual English/Spanish interface.