Gawker Media
usinfo | 2013-07-16 12:01

Estimated Value:  $150 million

Last Year's Rank  Valuation: #49  $190 million

Business: Online media company

Location :New York, New York

More Info: About Gawker Media

CEO: Nick Denton

Investors: Self-funded

Sharespost :Index

Analysis: Gawker Media has consistently been ahead of the curve when it comes to driving traffic and monetizing that traffic with quality ad packages. Nick Denton's pageview-driven editorial vision is proving to be the future of online journalism, as painful as it is for print journalists to hear that.

Blogs don't have a ton of overhead, though employing a staff of full-time writers to churn out as much content as possible does have its limitations when it comes to scale. We apply an 3x multiple to about $50 million in estimated 2010 revenue to arrive at a $150 million valuation.

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