Augusta Mall
USINFO | 2013-08-07 15:55

 
Augusta Mall is a two level super-regional shopping mall located in Augusta, Georgia. It opened on August 3, 1978, one week after the now-defunct Regency Mall. It is one of the largest malls in the state of Georgia, and it is the largest mall in the Augusta metro area.

Augusta Mall has five anchors: Dillard's, JCPenney, Sears, Macy's, and Dick's Sporting Goods. Barnes & Noble serves as a junior anchor to the mall. Some of the stores inside the mall include Ann Taylor, Aldo, Banana Republic, Build-A-Bear Workshop, Coach, Sephora, Select Comfort, Apple Store and Williams-Sonoma.

When it first opened, its anchors were Rich's (now Macy's) and Davison's (now site of The Promenade), both out of Atlanta. It had 100 stores at that time. JCPenney moved into the mall in 1979 after deciding not to build at Regency Mall.

The Augusta Promenade is the newest addition to the Augusta Mall, and is 180,000 sq ft (17,000 m2). Construction of the development started in the Summer of 2006, with a grand opening of November 8, 2007. It brought many upscale stores and restaurants new to the area, many that are new to Georgia outside of Atlanta. Some of these stores and restaurants include Williams-Sonoma, The Walking Company, Sephora, The Buckle, and P. F. Chang's China Bistro.

After poor sales and loss of customers, a certain number of Macy's stores were to be closed in the late 1990s/early 2000s, the Macy's store at Augusta Mall was one of them, they closed in 2000. Federated Department Stores (which was the owner of both Rich's and Macy's) began transitioning its Rich's/Goldsmith's/Lazarus stores into the Macy's moniker, in hopes to revitalize the Macy's name and keep their stores simply under the Macy's or Bloomingdale's name (which is currently a successful change).
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