Bez Ambar started his career as an artist from an early age. He moved to London and studied painting and sculpture. He applies his classical artistic training to all his designs, using gold as his canvas and diamond as his palette. In 1979, Bez conceived of a square-shaped diamond with faceting to rival the round brilliant. Bez used his artistic intuition, directing diamond cutters through a long process of trial and error. The result: the modern Princess cut diamond. After decades of pondering the world''s most valuable stones, Bez realized that the most unique quality of a diamond is how it breaks the light. This realization lead to a drastic departure from traditional diamond cutting. To highlight a diamond''s ability to bend and refract light, Bez designed a cut with fewer, larger facets. Bigger facets result in more fire. The blaze cut has only 13 main facets, while most cuts have over 50 facets. This means the blaze cut produces bursts of vivid colors fire many times larger than any other diamond cut.