Briggs Riley
usinfo | 2013-05-30 16:41


 

It’s the phrase they use to describe our lifetime performance guarantee. But it also embodies the energy and philosophy that they try to bring to every aspect of our business.

They know it’s much more than luggage.“It’s my home on the road.”  “It’s my travel partner.”  “It’s my mobile support system.”  Those are some of the ways our customers describe their Briggs& Riley luggage. And why they’re passionately focused on providing products that are exceptionally well designed and reliable.

They understand that different travelers have different needs.That’s why they offer a Briggs & Riley collection for every lifestyle.  Baseline provides world class endurance and breadth of choice for the frequent traveler.  Transcend brings relaxed functionality to active leisure travelers.  @work delivers supreme organization with timeless style for the accomplished professional. And Verb brings stylish versatility to tech-savvy professionals on the move.They listen and then we innovate.

Travelers want lighter, stronger bags.We responded with an ingenious new approach to frame configuration and material selection that reduces weight while increasing durability.  They want to maximize their packing capacity while still meeting airline carry-on requirements.  We responded with Baseline CX, the world's lightest expansion-compression luggage.  Travelers want wrinkle-free packing.  We responded with our exclusive Outsider® handle.  They want quicker trips through security.  We created SpeedThru™, an easily accessible pocket that keeps personal items safely inside the bag.
They’re committed to our retailers.

You’ll find us in specialty luggage stores and upscale department stores, where customers are more discriminating and salespeople more knowledgeable.  And you’ll notice that we don’t make pens, wallets, watches, key chains, belts,umbrellas, or outerwear. We’re focused on doing one thing well.They’re proud that our customers are our advocates.

When customers buy one Briggs & Riley piece they usually buy more,and recommend us to their friends.  In fact, repeat purchases and recommendations from friends account for a large percentage of their sales.

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