In September 2000, within months of showing his first collection, John Varvatos opened a freestanding boutique in Soho. The collection is currently distributed in all John Varvatos boutiques including the 315 Bowery boutique in the space that formerly housed the underground music club CBGB. In addition, the collection is available in select luxury retail stores In 2001, John Varvatos was licensed to create a line of high-end Converse shoes; a partnership that still continues today.In 2013, John saw the release of a Limited Edition Chrysler 300 in his name.

John Varvatos credits his early obsession with rock ‘n roll as the catalyst for his interest in fashion. The ad campaigns for the main collection, shot by Danny Clinch, have featured such musicians and bands such as Iggy Pop, Alice Cooper, Velvet Revolver, Chris Cornell, Dave Matthews, The Roots and Green Day. John Varvatos credits his obsession with rock 'n roll as the catalyst for his interest in edgy fashion. John Varvatos Eyewear is unique and awe-inspiring! Infused with his distinct style, the collection features clean detail oriented designs and incorporates his ideal vision of elegance and luxury. His designs originally won him 2001 and 2005 Council of Fashion Designers (CFDA) Menswear Designer of the Year for his uncanny gift of blending vintage aesthetics with modern elements. His eyewear is given a distinct edge due to the Varvatos touch and his appreciation for life and art!