Alex Woo is a New York based jewelry designer. Woo's father, Alexander Woo, was a bench jeweler and began teaching her the basics of jewelry making when she was five years old. He continued to serve as her mentor as she went on to study at Cornell University, The American University of Paris and Parsons School of Design. The exposure Woo received after winning the National Women's Jewelry Association's design competition in 1998 led to the formation of her own company, Alex Woo Jewelry, in 2001.

In 2006, Woo was named a Rising Star by the Jeweler's Circular Keystone Show Design Center.In 2009, she co-designed with Christina Applegate a pendant that raises money for Applegate's Right Action for Women foundation. Woo has also been affected by the disease, her mother died from breast cancer.