Ashworth is a golf-apparel company, maker of Ashworth, The Game, Kudzu and Callaway Golf Apparel. On October 14, 2008, Ashworth was acquired by TaylorMade-Adidas.

History
The company was founded in 1987 by Gerald Montiel and John Ashworth as Charter Golf, Inc, from an office in the Los Angeles garment district. Ashworth was a golf enthusiast and Montiel ran a sporting goods store. Montiel hired Ashworth as a buyer for the golf department in 1985.

Target market
Ashworth focuses on both modern and authentic clothing geared towards use on the course.
Over the past 20 years, the Ashworth trademark and the brand’s classic golfman logo have become synonymous with golf lifestyle, and a leadership position in the golf community, representing quality and authenticity for the core golfer.