Sisters-in-law Veronica Miele Beard and Veronica Swanson Beard combined their backgrounds in finance and fashion when they launched Veronica Beard in Fall 2010 with “The Jacket.” Between the two, they are raising 7 children and are busy with their families, social and work lives in New York City.  This full lifestyle is what led them on their quest to simplify dressing for women by designing modern icons of a woman's wardrobe.

Veronica Beard is an American sportswear brand pioneering the opening designer price point; the space between luxury and contemporary collections. Strong attention is paid to design, quality and fit. The brand delivers American-made, iconic pieces that transcend time and trend. These pieces make up what we call “The Uniform.” as to the latest collection Veronica Beard headed west for Fall. The sister-in-law duo behind the line (Veronica Swanson Beard and Veronica Miele Beard) called the cowgirl's uniform—flannel button-ups, rough denim, shearling coats, and leather chaps—"the first true American sportswear" and mixed frontier elements with the label's preppy yet urban separates. While some outfits, like a bandanna-print gypsy gown layered with a voluminous raccoon fur vest, came across a bit too "Prairie Home Companion," the buffalo plaid field coats, cozy knits, and long-and-lean flared trousers were well suited for blazing trails on city sidewalks. Speaking of pioneering, the Veronicas have significantly expanded beyond their signature dickey jacket over the course of the last few seasons. Here, they included several true evening looks, including a backless gold panne velvet column gown, that successfully explored new territory.