Over 17 years ago in the Product Design department at Stanford, Bryan White and Joseph Hei were pulling an all-nighter to meet a design project deadline and talked about starting their own company. They knew they wanted to build products that workedbet smarter, looked ter, and addressed a challenging problem space. While that project is long since forgotten, the original dream and the vision from that night endures, and Orbit Baby is the result. In the intervening years since that night, Joseph and Bryan each got married, started families and embarked on careers, gaining experience in design, engineering and manufacturing. Most recently they found themselves working together at IDEO, a celebrated design firm in Palo Alto, California. When Bryan and Joseph ended up leaving IDEO at around the same time, they took advantage of a great opportunity to start something together.

The challenges of child transportation that they observed in their own families and those of their friends revealed a unique opportunity - they would apply their experience to building a better child transportation system.

While they had learned lessons caring for their own children, nieces, and nephews, they still spent hundreds of hours observing and talking with other parents so that they could do more than just solve personal frustrations with baby gear. They pored through reviews and parenting blogs, ordered all types of products from overseas, and compiled "bug lists" of what bothered parents most. They also tapped the knowledge of some of the leading experts in the field of child seat safety.