Hanes (founded in 1901) and Hanes Her Way (founded in 1986) are brands of apparel currently owned by the HanesBrands, Inc Corporation (NYSE: HBI). The Hanes brand is used by the company for marketing a broad range of apparel essentials:

 

• Innerwear 

o Women's underwear, such as bras, panties and bodywear

o Men's underwear and undershirts

o Kids’ underwear and undershirts

o Socks

 

• Outerwear 

o Activewear, such as performance t-shirts and shorts

o Casualwear, such as t-shirts, fleece and sport shirts

 

• Hosiery
 

In September 2006, Sara Lee Corporation spun off its branded apparel Americas and Asia business as a separate company called Hanesbrands Inc., which designs, manufactures, sources and sells a broad range of apparel essentials. The company's portfolio of brands include Hanes (its largest brand), Champion (its second largest brand), Playtex (its third largest brand), Bali, Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro, Rinbros, Zorba and Ritmo.

 

The brand's two main competitors are Fruit of the Loom and Jockey.