NOS Energy Drink is an energy drink sometimes distributed in a bottle designed to look like a NOS (Nitrous Oxide Systems) cartridge. It is produced by the The Coca-Cola Company, and licensed by Holley Performance, which owns the trademark. NOS is available in 8 and 16 ounce aluminum cans, 11 and 22 ounce resealable bottle forms and as a 2 ounce "Powershot." The original version is flavored with juice, but other variants including "fruit punch" and "grape" are also available. Like many other energy drinks, NOS contains high levels of taurine, and caffeine, but differs via its inclusion of large amounts L-Theanine. 

 

Marketing

The drink is named after a brand of nitrous oxide, a chemical additive used to boost the performance of cars during races and other events; it is very common to see the name featured on cars in their commercials. The site also sponsors a mini video section that features consumers doing stunts and other unconventional behaviors. A "Rate Your Ride" feature is also established for amateur and professional drivers to showcase their cars. Recently, NOS energy drink became the title sponsor for professional time attack and drag racer Chris Rado and Formula D professional drifter Chris Forsberg for the 2008, 2009 and 2010 season, and will also sponsor NASCAR drivers Kyle Busch's #18 Toyota Tundra in the Camping World Truck Series. It is also the official drink of Kyle Busch's #18 M&M's Toyota in the NASCAR Sprint Cup Series. NOS sponsored Kyle Busch's #18 Toyota Camry in the Nationwide Series in 2008, 2009, 2010, and 2011 Currently NOS sponsors Ricky Stenhouse Jr.'s #6 Ford Mustang in the Nationwide Series in 2012. NOS has now sponsored YouTube gaming star UberHaxorNova.

 

Ingredients

Carbonated water, high fructose corn syrup, citric acid, taurine, sodium citrate, natural passion fruit flavor with other natural flavors, l-carnitine, caffeine, sodium hexametaphosphate, inositol, monopotassium phosphate, gum arabic, sodium benzoate, potassium sorbate, ester gum, panax ginseng root extract, calcium disodium salt of EDTA, sucralose, pyridoxine hydrochloride