Behr Process Corporation is a manufacturer of interior and exterior residential paint, founded in 1947 by Otho Behr Jr. It is known for their extensive range of available colors (over 1800 colors are represented in their paint swatches and samples with over 4000 colors available overall). Behr Premium Plus Ultra is Behr's newest line, which is a self-priming paint available for both interior and exterior applications. The company is based in Santa Ana, California. Home Depot is the exclusive retailer of Behr paint.

 

Behr is pronounced like the animal "bear" and its logo includes the outline of a bear.

Behr Process Corporation was created by Otho M. Behr. Upon his death his son Otho Jr. ran the company until Jack Croul eventually took over. In 1999 Behr was purchased by the Masco Corporation.

 

External links

http://www.behr.com

 

The BEHR Difference

BEHR enjoys great brand presence and a reputation for unparalleled quality, innovation, value and performance. People know and love the BEHR brand.

 

Our ability to continually set industry highs for quality, performance and value depends upon our steadfast maintenance of our product, recognition of changing technologies, reward and acknowledgement of our people, proactive responses to the needs of our customers and continued commitment to innovation, research and development of new products. Our diverse and exceptionally experienced team searches out, develops and evaluates new materials, technologies and services that continue to improve our products and streamline our processes, both in-store and online.

 

From our humble origins as a small, family-owned business to our current standing as an industry leader, the BEHR difference has always been the people who strive for the best, maintain the highest integrity and continue to innovate.