Website www.benjaminmoore.com

 

Benjamin Moore retailer, Ann Arbor, Michigan

Benjamin Moore & Co., also known as Benjamin Moore Paints or simply Benjamin Moore, is an American company that produces paint. It is owned by Berkshire Hathaway. Founded in 1883, Benjamin Moore is based in Montvale, New Jersey. The Moore Brothers founded the company in Brooklyn, New York, with one product, "Moore's Prepared Calsom Finish", and only sold their paints through independent retailers.

 

Reception of products

Reviews of Benjamin Moore products have generally been favorable and note their high-end quality. They have also been noted for their use in traditional indoor settings. Benjamin Moore's line of sustainable paints products under the name Aura have been described as "an ultra-performance, exceptionally eco-friendly interior coating" and have received multiple awards since it was released in 2007. Other products have been reviewed favorably in The New York Times and Good Housekeeping.