Basic Coatings began its life in the 1950s under the name Basic Chemicals. Originally a small private label manufacturer of professional cleaning products and floor finishes, the company underwent many changes over the next decades, both in name and product line.

In the early 1970s, Basic Coatings parent company, Atlas Products, purchased Perry Austen, a manufacturer of finishes and maintenance products for bowling lanes. During this time -- while non-flammable water based technologies were still in their infancy -- Basic Coatings took on the challenge of developing a quick drying, non-flammable water based coating that could withstand the wear and tear suffered by a wooden bowling lane. With a strong commitment to an environmental solution, the company became the leading supplier of water based bowling lane finishes worldwide.

Today we are a worldwide leader in the development of innovative coatings and maintenance solutions for residential, commercial and sports floors.

The Mission of Basic Coatings is to provide the highest quality coatings and maintenance products by combining technical excellence, superior service, innovation, and a corporate commitment to customers and employees.