Rural King Supply is a farm supply store based in Mattoon, Illinois, United States. Founded in 1960, it now has 58 stores in the U.S. states of Illinois, Indiana, Kentucky, Tennessee, Ohio, Michigan and Missouri and a complete Internet Store that will ship to anywhere in the continental United States, based out of the corporate office as well. Its main direct competitor is Tractor Supply Company, but Rural King has seemed to focus on smaller markets where TSC does not have a presence or the farming community is under-served.