His first label was called Adam+Eve, but when shoppers were accidentally clicking on a sex-toy shop by the same name, the former Ralph Lauren PR rep decided to simplify things. Simplification is the same tact he uses in creating his ready-to-wear lines, which are known for their accessibility to real women of all shapes and sizes.
 
ADAM
Designer: Adam Lippes
Launch: 2006
City: New York City
Famous Fans: Kelly Ripa, Oprah Winfrey, Clémence Poésy
Signature Style: Easy, comfortable knitwear and trousers