They draw from the relaxed lifestyle, pure and diverse ecosystems, comfortable climate, and close sense of family. OluKai was conceived from a desire to create a better class of products for the life we live in and around the water.

And in every facet of their business, they’re committed to respecting the people and the environments we touch.

There is a strong tradition of giving an offering or tribute in Polynesian culture. their philosophy at OluKai is to support the efforts of those who continue to give back to preserve local cultures and traditions.

They are committed to be environmentally responsible manufacturers as well as pledging to actively support and work for a clean environment and a better quality of life.

Also Since 1987, the Hawaiian Sailing Canoe Association has been leading the charge to 'learn, revive, educate, and practice ancient Hawaiian skills as they relate to sailing canoes and the Hawaiian culture.' Team OluKai, captained by master steersman Marvin Otsuji, broke the longstanding record in the Na Holo Kai race and captured the overall 2008, 2009, 2010 and 2011 season championships. At each stop throughout the Hawaiian island chain, Marvin and his team offer free canoe rides to locals and tourists, educating them on the cultural and historical importance of the craft.