In 1950, Sebago-Moc sales reaches $1,000,000. During these early years, the company's strength is in the private label footwear business. Although the Sebago-branded business is still very young, sales to retailers like Sears and Montgomery Ward are rising quickly. To keep up with the demand of 2,000 pairs a day, in 1952 Sebago-Moc begins construction on a new plant in Maine. By 1954, Sebago-Moc celebrates the production of its 1,000,000th pair of shoes. Sebago-Moc truly goes international when Sr. Francisco Gaudier purchases a pair of classic loafers in Switzerland and, impressed, soon after signs a contract to distribute the footwear throughout Europe. Sebago-Moc shoes are unveiled at Semaine du Cuir, the international exhibition in Paris. Stateside, we debut our women's hand-sewn loafers, Jolly Rogers and build a new Maine plant for the production of our popular women's penny loafers. Along with our authentic classics, we're also introducing new, innovative footwear to consumers in the 85+ countries where Sebago is sold. Plus, through global collaborations, we're also developing exclusive footwear, such as the multi-colored Docksides® we produced with French retailer, Colette, and the colorful, limited edition boat shoes we created with VANE New York City. Showing that while Sebago is always mindful of our legacy, as a company we will forever keep moving forward.