Shoppers gear up for Isabel Marant for H&M launch
NY Daily News | 2013-11-19 09:12

After five long months of waiting, fashion connoisseurs will finally be able to shop the most anticipated collection of the year starting on Thursday, November 14. The Isabel Marant for H&M collection was officially presented on October 24 at an exclusive event at the Tennis Club in Paris, which was decorated for the occasion to look like the streets of Paris.

The final countdown has begun, and fashionistas around the world are preparing to gather in droves outside of H&M stores. Each one of them will hope to take home pieces from the Isabel Marant for H&M collection.

A collaborative collection in the making since June
Over the past five months, the French stylist and the Swedish ready-to-wear brand have been building suspense and creating buzz around their collaboration. After disclosing the names of the models chosen for the campaign, followed by images from the campaign, the two brands organized a star-studded launch party to finally present the pieces from the collection.

For this special line which includes clothing, bags, shoes and accessories, Isabel Marant remained true to her signature Parisian chic, with influences of rock and cowboy styles. The collection is virtually a complete wardrobe in itself, with pieces ranging from T-shirts, sweaters and pants to jewelry and fringed boots.

Close to 250 stores worldwide will offer the collection.
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