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magazine Bon Appétit
usinfo | 2013-06-25 14:56
| Bon Appétit | |
 August 1981 issue |
|
| Editor | Adam Rapoport |
| Categories | Food |
| Frequency | Monthly |
| Publisher | Pamela Drucker Mann |
|
Total circulation (2011) |
1,522,078 |
| First issue | 1956 (1956-month) |
| Company | Condé Nast Publications |
| Country | United States |
| Based in | New York City |
| Language | English |
| Website | bonappetit.com |
| ISSN | 0006-6990 |
Bon Appétitis an American food and entertaining magazine published monthly. It was started by M. Frank Jones in Kansas City in 1956. Jones was owner, editor and publisher until 1970, when Bon Appétit was merged into the Pillsbury Company, who sold it to Knapp Communications, publishers of Architectural Digest four years later. Condé Nast Publications, the current owners, purchased Knapp Communications in 1993. Its sister publication was Gourmet, before it was discontinued in October 2009. The magazine's headquarters, which had been in Los Angeles, CA, were moved to New York City in early 2011.
The current editor is Adam Rapoport, previously Style Editor at Condé Nast's GQ magazine. Prior to joining GQ, Mr. Rapoport edited the restaurant section at Time Out New York and worked as an editor and writer for the James Beard Foundation's publications office.
For the print edition, Condé Nast reported 1,452,953 paid subscriptions and 88,516 single copies in 2012 for the period ending November 2012. The median age of its audience is 48.4, of which 74% are female. Also, 46% of readers have college degrees and 36% are professional or managerial employment. 59% are married.
Bon appétit’s “Bite me” advertising campaign had an estimated $500,000 budget that included print and online ads, billboards, posters and a sweepstakes. The ad campaign came after a period of "sluggish performance" since its sibling magazine Gourmet was canceled in 2009 during which a limited number of readers and advertisers shifted to Bon appétit. During the same period, other food magazines, such as Every Day With Rachael Ray and Food Network Magazine thrived. Bon appétit sold 632 ad pages in 2012, which is 1 percent increase from 625 ad pages sold in 2009 but a decline of 27 percent from the 867 ad pages sold in 2008.
