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magazine Seventeen
usinfo | 2013-06-26 16:03
| Seventeen | |
 Nicole Fox on the cover of the March 2010 issue. |
|
| Editor | Ann Shoket |
| Categories | Teen |
| Frequency | Monthly |
| Publisher | Hearst Corporation |
|
Total circulation (2001) |
2,016,049[1] |
| First issue | September 1944 |
| Country | United States |
| Language | English |
| Website | www.seventeen.com |
| ISSN | 0037-301X |
Seventeen is an Americanmagazine for teenagers. It was the first teen magazine to be established in the United States.[2] The magazine's reader base is the female 12–19 year-old demographic.[3] It began as a publication geared towards inspiring teen girls to become role models in work and citizenship.[4] Soon after its debut, Seventeen took a more fashion and romance-oriented approach in presenting their material, while still maintaining their model of promoting self-confidence in young women. It was first published in September 1944 by Walter Annenberg's Triangle Publications. The magazine is organized into the following sections: fashion, beauty, health, love, and life. There are also aspects of the magazine that appear in each issue, such as the "Letter from the Editor" section, Horoscope, "Traumarama," "What You Think!" and a "Freebies" section.
Contents
Seventeen Magazine's Early History
Seventeen Magazine's first editor, Helen Valentine, believed it was necessary for the teenage girl to gain some respect in the real world by providing her with a source that would help her acquire understanding of the ways she could make a name for herself in society. Soon enough, it became evident that Seventeen would become a major catalyst in the role that teens have played and continue to play in the consumer market and pop culture. The concept of "teenager" as a distinct demographic segment of the population was a relatively new idea at that time. In July 1944, King Features Syndicate began running the comic strip "Teena," created by cartoonist Hilda Terry, in which the trials and tribulations of a typical teenager's life were portrayed, and "Teena" ran in newspapers all over the world for 20 years. After Seventeen Magazine was launched in September 1944, Estelle Ellis Rubenstein, the magazine's promotion director, used "Teena" as a marketing tool to introduce advertisers to the life of teenage girls and to encourage advertisers to buy space in Seventeen. The magazine surveyed teen girls in 1945 and 1946 to establish a set of demographics that could help them understand how a girl could benefit most from the articles. Its ability to act as a major source of advice for many different aspects of a teenage girl's life helped promote Seventeen's stance in the business world, as well as in the world of a teenage girl. Today, it is equally as evident that the magazine serves a greater purpose than simply being a form of literary entertainment, for it also promotes self-confidence and success in young women.[5]
News Corporation bought Triangle in 1988, and sold Seventeen to K-III Communications (later Primedia) in 1991. Primedia sold the magazine to Hearst in 2003. It is still in the forefront of newsstand popularity among growing competition.
Notable historical events
Sylvia Plath submitted forty-five pieces to Seventeen before her first short story, "And Summer Will Not Come Again", was published in the August 1950 issue.
In 2010, writer Jamie Keiles conducted The Seventeen Magazine Project, a social experiment in which she followed the advice of Seventeenmagazine for 30 days.
In the eary 1980's, Whitney Houston appeared in Seventeen and became one of the first black women to grace the cover of the magazine.
In 2012, in response to reader protests against the magazine's altering of Seventeen Magazine model photos, the magazine pledged not to Photoshop model photos published in the magazine.
International editions
• The South African edition of Seventeen magazine is published by 8 Ink Media based in Cape Town. The editor is Janine Jellars.
• The Philippine version is published by Summit Media, but it ceased publication in April 2009.
• The Hispanic American edition is published by Editorial Televisa.
• The Indian edition is published by Apricot Publications Pvt. Ltd in Mumbai.
• The Malaysian version of Seventeen is published by Bluinc.
• The Seventeen Singapore is published by SPH Magazines.
• The Thai edition of Seventeen is published by Media Transasia Limited in Bangkok.
• In the United Kingdom there is no Seventeen magazine, but there is a similar magazine recently touted as a fresher and edgier Teen Vogue called Company.
Seventeen in other media
Seventeen has also published books for teens, addressing such topics as beauty, style, college, health, and fitness.
America's Next Top Model
Seventeen was a sponsor of America's Next Top Model. The winners of America's Next Top Model from seasons 7 through 14 have each graced a cover of Seventeen magazine including Caridee English, Jaslene Gonzalez, Saleisha Stowers, Whitney Thompson, McKey Sullivan, Teyona Anderson, Nicole Fox, and Krista White. Originally, the magazine only planned on sponsoring the show from cycles 7-10; however, with such a high success rate and an awesome opportunity the magazine provided for these women, the magazine sponsored the cycles until the show decided to move the winners to Vogue Italia.
Cyberbuy
In 2011, Seventeen worked together with ABC Family to make a film about a girl who gets bullied online called Cyberbuy. The point was to raise awareness of cyber bullying and to "delete digital drama". The film premiered July 17, 2011 on ABC Family.
