Despite the Dickerson trade, the Rams remained contenders due to the arrival of the innovative offensive leadership of Ernie Zampese. Zampese employed the intricate timing routes he had used to turn the San Diego Chargers into a state-of-the-art offense. Under Zampese, the Rams rose steadily from 28th-rated offense in 1986 to 3rd in 1990. In the late 1980s the Rams featured a gifted young QB in Jim Everett, a solid rushing attack, and a fleet of talented WRs. After an 11-5 record during the 1989 regular season, it was a team that seemed destined for greater things, until a 30-3 crushing defeat at the hands of the San Francisco 49ers in the 1989 NFC Championship game.

1990–1994: Georgia's Endgame for the L.A. Rams
The first half of the 1990s featured losing records, no playoff appearances, and waning fan interest. The return of Chuck Knox as head coach (after his successful stints as head coach of the Buffalo Bills andSeattle Seahawks), did not boost the Rams' fortunes. His run-oriented offense brought the end of Zampese's tenure, in 1993. John Shaw, the team's general manager, was perceived by some to continually squanderNFL Draft picks on sub-standard talent. The offensive scheme was unsteady, unspectacular to watch—further alienating fans. One bright spot for the offense during this time was running back Jerome Bettis, although he was later traded to the Pittsburgh Steelers (after he became expendable when the team drafted highly-touted running back Lawrence Phillips; this ultimately became one of the most lopsided trades in NFL history, strongly favoring the Steelers).
Team management traded quarterback Jim Everett, and released all-pro linebacker Kevin Greene, which only widened the chasm between success, and, the Rams organization. The losing seasons increased. At this point, Georgia Frontiere blamed the poor front office decisions on their stadium situation. Neither Orange County, nor the city of Los Angeles were prepared to build a taxpayer-financed stadium just for the Rams; after all, there were at least three perfectly suitable stadiums already in the Greater L.A. area.
Georgia Frontiere attempted to relocate the Rams to Baltimore, Maryland; but, that deal was eventually stopped. Mrs. Frontiere then sought to re-locate the team to the city of St. Louis. NFL owners (of theBuffalo Bills, New York Jets, Giants, Washington Redskins, Arizona Cardinals, and the Minnesota Vikings, precisely) voted to oppose the move, arguing that Frontiere (who was claiming that, without the extra revenues from a new stadium, the L.A. market was so unprofitable that it risked bankrupting the Rams) had badly mismanaged the team. Nevertheless, she threatened to sue the NFL, itself; ultimately, Commissioner Paul Tagliabue acquiesced to Frontiere's demands.
As part of the re-location deal, the city of St. Louis agreed to build a taxpayer-financed stadium, and guaranteed that the stadium's amenities would be maintained in the top 25% of all stadiums in the National Football League. Frontiere waived the clause after a 10-year threshold period had passed, though, as the city implemented a later plan to improve the stadium.
The move left many in the Los Angeles area embittered toward the NFL. That sentiment was best expressed by Fred Dryer, who at the time said "I hate these people [the organization and its owner] for what they did, taking the Rams logo with them when they moved to St. Louis. That logo belonged to Southern California." Steve Rosenbloom, the general manager of the team during Carroll Rosenbloom's tenure, opined that teams come and go, but for a team to leave Los Angeles—the second largest media market in America—for St. Louis, (approximately the 18th-largest) was simply irresponsible and foolish. With the Raiders moving from L.A. back to Oakland only a few months later, the NFL would have no franchise in Los Angeles. As of 2013, the league has yet to return.

St. Louis Rams (1995–present)
1995–1999: Starting over in St. Louis
 

 

Marshall Faulk(pictured)'s running abilities, combined withKurt Warner passing toIsaac Bruce, Torry Holt, and others, forged The Greatest Show on Turf.

The 1995 and 1996 seasons the Rams were under the direction of head coach Rich Brooks. Their most prolific player from their first two seasons was the fan-favorite Isaac Bruce. Then in 1997, Dick Vermeil was hired as the head coach. In 1997, the Rams traded up in the draft to select future All-Pro offensive tackle Orlando Pace. The Rams were very well known for their high powered offense in 1999. Prior to the season, the Rams traded a second and a fourth round draft pick for future league MVP, Marshall Faulk. The season started with Trent Green injuring his leg in preseason that would sideline him for the entire season. Vermeil told the public that the Rams would "Rally around Kurt Warner, and play good football." Kurt Warner, who had played QB for the Iowa Barnstormers of the Arena Football League just a few years prior, synced up with Marshall Faulk and Isaac Bruce to lead the Rams to one of the most historic Super Bowl offenses in history, posting 526 points for the season. This was the beginning of what would later become known around the league as The Greatest Show on Turf.

1999–2005: Greatest Show on Turf
Main article: The Greatest Show on Turf
In 1999, Kurt Warner shocked the league by throwing for 41 touchdowns. This got the Rams to Super Bowl XXXIV, where they beat the Tennessee Titans, 23-16 on the last play of the game. Warner was named the MVP. Following the Rams win, Dick Vermeil retired and Vermeil's Offensive Coordinator Mike Martz was hired. He managed to take the Rams to Super Bowl XXXVI, losing to the New England Patriots. Mike Martz helped the Rams establish a pass-first identity that would post an NFL record amount of points forged over the course of 3 seasons (1999–2001). However, in the first round in the 2004 draft, the Rams chose Oregon Staterunning back Steven Jackson as the 24th pick of the draft. Jackson has been one of the Rams' most successful running backs since the Rams' arrival in St. Louis.
Martz was criticized by many as careless with game management. He often feuded with several players as well as team president and general manager, Jay Zygmunt. However, most of his players respected him and went on record saying they enjoyed him as a coach. In 2005, Mike Martz was ill and hospitalized for several games, allowing assistant head coach Joe Vitt to coach the remainder of the season, although Martz was cleared later in the season, team president John Shaw would not allow him to come back to coach the team.

2006–2011: Struggles
 
 

The St. Louis Rams on offense during an away game against the San Francisco 49ers.
 
 

Marc Bulger spent several seasons as the Rams quarterback.

After the Rams fired Martz, former Minnesota offensive coordinator Scott Linehan took control of an 8–8 team in 2006. In 2007, Linehan led the Rams to 3–13. Following the 2007 season, Georgia Frontiere died January 18, 2008 after a 28-year ownership commencing in 1979.[11] Ownership of the team passed to her son Dale "Chip" Rosenbloom and daughter Lucia Rodriguez.[12] Chip Rosenbloom was named the new Rams majority owner.[13] Linehan was already faced with scrutiny from several players in the locker room, including Torry Holt and Steven Jackson. Linehan was then fired on September 29, 2008, after the team started the season 0–4. Jim Haslett, Defensive Coordinator under Linehan, was interim head coach for the rest of the 2008 season.
John Shaw then resigned as president, and personnel chief Billy Devaney was promoted to general manager on December 24, 2008, after the resignation of former president of football operations and general manager Jay Zygmunt on December 22.[14]
On January 17, 2009 Steve Spagnuolo was named the new head coach of the franchise. In his previous post as Defensive Coordinator with the New York Giants, Spagnuolo masterminded a defensive scheme that shut down the potent offense of the previously undefeated and untied New England Patriots, the odds on favorite to win the Super Bowl that year. In one of the greatest upsets in Super Bowl history, theNew York Giants defeated the Patriots 17-14. In spite of his success as Defensive Coordinator with the New York Giants, Spagnuolo's first season as Head Coach of the Rams was terribly disappointing as the team won only once in 16 attempts.
 
 

Middle linebacker James Laurinaitis

On May 31, 2009, the St. Louis Post-Dispatch reported that the majority owners Chip Rosenbloom and Lucia Rodriguez officially offered their majority share of Rams for sale. They retained the services ofGoldman Sachs, a prominent investment banking firm, to help facilitate the sale of the Rams by evaluating bids and soliciting potential buyers.[15] The sale price was unknown, but at the time Forbesmagazine's most recent estimate listed the Rams' value at $929 million.[16] One of the early contenders for the team was a group led by Dave Checketts and Rush Limbaugh; however, opposition to Limbaugh's potential ownership led to the group's dissolution.[17] In February 2010 it was reported that Shahid Khan, a businessman from Urbana, Illinois, had signed an agreement to acquire the 60% ownership interest of Rosenbloom and Rodriguez, subject to approval by NFL owners.[18] However, a month later, on the final day to do so, then-minority owner Stan Kroenke invoke hisright of first refusal to buy the 60 percent of the team that he did not already own. (Khan would later acquire the Jacksonville Jaguars after the 2011 season.)
 
 

Rams' all-time leading rusherrunning back Steven Jackson

Pursuant to NFL rules, owners are prohibited from owning other sports teams in markets where there is already an NFL team. At the time of purchase, Kroenke (d/b/a Kroenke Sports Enterprises), owned the Denver Nuggets, the Colorado Avalanche, the Colorado Rapids, and the Pepsi Center (home to the Nuggets and the Avalanche). Kroenke, a real estate and sports mogul as well as married to a Wal-Mart heir, also owned Altitude Sports and Entertainment.[19] These interests violated the NFL's cross-ownership rule.
Nevertheless, on August 25, 2010, NFL owners unanimously approved Stan Kroenke as the owner of the franchise contingent upon his eventual divestment of his Colorado sports interests. Kroenke complied with the rule when he transferred ownership of the Nuggets, Avalanche, the Pepsi Center, and the Altitude to his son Josh Kroenke.
 

Sam Bradford became the quarterback of the Rams in 2010.

The Rams received the first pick in the 2010 NFL Draft after finishing the 2009 season with a 1-15 record. The team used the pick to select quarterback Sam Bradford from theUniversity of Oklahoma. The Rams finished the 2010 season second in the NFC West with a record of 7-9. Bradford started all 16 games for the Rams after earning the starting QB position during the preseason. On October 24, 2010, running back Steven Jackson passed Eric Dickerson as the franchise's career rushing leader.
On January 18, 2011 the Rams hired Josh McDaniels, former head coach of the Denver Broncos. Coincidentally, McDaniels was the Offensive Coordinator of the New England Patriots team that went undefeated and untied until it faced the stout defense led by Steve Spagnuolo of the New York Giants. McDaniels replaced Pat Shurmur as Offensive Coordinator.
On February 4, 2011, Rookie quarterback Sam Bradford was named the NFL's Offensive Rookie of the Year. Sam Bradford received 44 of the 50 possible from the nationwide panel of media members. Bradford finished the 2010 season off with a 60% completion percentage, 18 touchdowns, and 15 interceptions. The last three quarterbacks to win this award were Ben Roethlisberger of the Pittsburgh Steelers (2004), Vince Young of the Tennessee Titans (2006), and Matt Ryan of the Atlanta Falcons (2008).
After a solid rookie campaign by starting quarterback Sam Bradford and strong 7-9 finish to the 2010 season, the team and fans held high expectations for the upcoming season. Unfortunately for the team, due to injuries to starters and poor execution, the Rams fell to a 2-14 record and poor finish to the 2011 season. Their non respectable record and production led to coach firings across the board including head coach Steve Spagnuolo and offensive coordinator Josh McDaniels, as well front office changes including the general manager position immediately following the season. Their poor 2-14 record awarded the Rams the second overall pick in the 2012 NFL Draft.

2012–present: The Jeff Fisher Era
 

 

Jeff Fisher became the coach of the Rams in 2012.

On January 2, 2012, one day after the Rams finished 2-14, head coach Steve Spagnuolo and GM Billy Devaney were fired. [20] McDaniels also left the team and returned to New England[21] to become offensive coordinator for the 2012 season.[22]
On January 13, 2012, Jeff Fisher officially announced his choice of the St. Louis Rams over the Miami Dolphins to be the team for his new head coaching era. Three days laterGregg Williams, the defensive coordinator for the New Orleans Saints from 2009-2011, joined the new Rams coaching staff as the defensive coordinator. Prior to beginning his work with the Rams, however, Williams was banned indefinitely from the NFL after his stewardship of an under-the-table bounty program became known.
On January 20, 2012, it was announced that the Rams would play one home game a season at Wembley Stadium, London, for the next 3 seasons. The first game was played against theNew England Patriots on October 28, 2012.[23] The Patriots would beat the Rams badly 45-7. However on August 13, 2012, it was announced that the Rams have withdrawn from the 2013 and 2014 games (the Jacksonville Jaguars would later take up those spots and more).
On January 23, 2012, it was officially announced that Brian Schottenheimer had been hired to be the new offensive coordinator, making him the third offensive coordinator that Sam Bradford has had in as many seasons. Brian Schottenheimer had previously been the offensive coordinator for the New York Jets. During that time, the Jets had gone to back-to-backAFC Championship Games.
The Rams would make a quiet turn around from their 2011 season under new head coach Jeff Fisher and their new coaching staff. The team went on to finish with a 7-8-1 record on the season, recording the first tie game in a season since 2008. The Rams showed a new level of competitiveness with improved player personnel and positive attitude. Important players like Sam Bradford, Jo-Lonn Dunbar and Robert Quinn would record career high numbers helping the Rams' to an improved season. Almost immediately following the season, the Rams let go of recently suspended defensive coordinator Gregg Williams and his son, linebacker coach Blake Williams. Overall, the Rams were able to show their strive and potential for a bright future during their 2012 campaign.

Stadium issues
Main article: Edward Jones Dome#Future
The Rams and the St. Louis CVC began negotiating deals to get the Rams home stadium, the Edward Jones Dome into the top 25 percent of stadiums in the league (or the top 8 of 31). On February 1, 2013, an arbitrator decided in favor of the Rams request for $700 million in improvements to the Dome including tearing down and rebuilding about half of it. St. Louis city, county and convention officials said it was unlikely that so much government money would be spent on the Dome. Among other options being considered are construction of a new stadium elsewhere in the St. Louis area. Officially the Rams have indicated they wish to remain in St. Louis. Kroenke owns the other stadiums where he is owner of the team.[24] St. Louis has hired Goldman Sachs to work on a financial deal to "keep the Rams in the Dome, or, if that’s not possible, to maintain a National League Football team in St. Louis."[25]

Team value
Forbes estimated the worth of the team in 2013 as $775 mil., the 44th most valuable team in the world. [26] [27] The team's value was estimated at $780 mil. in August 2012. [28]

Logo and uniforms
 

 

Los Angeles/St Louis Rams uniform evolution from 1950 to present days. The sock stripes were removed when the team moved to St. Louis in 1995.

The Rams were the first professional American football team to have a logo on their helmets. Ever since halfback Fred Gehrke, who worked as a commercial artist in off-seasons, paintedram horns on the team's leather helmets in 1948, the logo has been the club's trademark.
When the team debuted in 1937, the Rams' colors were red and black, featuring red helmets, black uniforms with red shoulders and sleeves, tan pants, and red socks with black and white stripes. One year later they would switch their team colors to gold and royal blue, with gold helmets, white pants, royal blue uniforms with gold numbers and gold shoulders, white pants with a royal stripe, and solid royal blue socks. By the mid-1940s the Rams had adopted gold jerseys (with navy blue serif numerals, navy blue shoulders, gold helmets, white pants with a gold-navy-gold stripe, and gold socks with two navy stripes). The uniforms were unchanged as the team moved to Los Angeles. The helmets were changed to navy in 1947. When Gehrke introduced the horns, they were painted yellow-gold on navy blue helmets. In 1949 the team adopted plastic helmets, and the Rams' horns were rendered by the Riddell company of Des Plaines, Illinois, which baked a painted design into the helmet at its factory. Also in 1949 the serif jersey numerals gave way to more standard block numbers. Wider, bolder horns joined at the helmet center front and curving around the earhole appeared in 1950; this design was somewhat tapered in 1954–1955. Also in 1950 a blue-gold-blue tri-stripe appeared on the pants and "Northwestern University-style" royal blue stripes were added to jersey sleeves. A white border was added to the blue jersey numerals in 1953. So-called "TV numbers" were added on jersey sleeves in 1956. In accordance with a 1957 NFL rule dictating that the home team wear dark, primary-colored jerseys and the road team light shirts, the Rams hurriedly readied for the regular season new royal-blue home jerseys with golden striping and golden front and back numerals with a white border. The white border was removed in 1958. The Rams continued to wear their golden jerseys for 1957 road games, but the following year adopted a white jersey with blue numerals and stripes. In 1962–63 the team's road white jersey featured a UCLA-style blue-gold-blue crescent shoulder tri-stripe.
 
 

Rams primary logo (2000-present).

In 1964, concurrent with a major remodeling of the team's Los Angeles Memorial Coliseum home, the colors were changed to a simpler blue and white. The new helmet horns were white, wider, and separated at the helmet center front. The blue jersey had white numerals with two white sleeve stripes. The white jersey featured blue numerals and a wide blue crescent shoulder stripe. A 1964 league rule allowed teams to wear white jerseys for home games and the Rams were among several teams to do so (the Dallas Cowboys, who introduced their blue-white-silverblue uniform that season, have worn white at home ever since), as owner Dan Reeves felt it would be more enjoyable for fans to see the various colors of the rest of the league as opposed to always having the Rams in blue and the visiting team in white.[29] The pants were white with a thick blue stripe. In 1970, in keeping with the standards of the fully merged NFL and AFL, names appeared on the jersey backs for the first time. The sleeve "TV numbers," quite large compared to those of other teams, were made smaller in 1965. From 1964 to early 1972 the Rams wore white jerseys for every home league game and exhibition, at one point not wearing their blue jerseys at all from the 10th game of 1967 through the 1971 opener, a stretch of 48 games;[30] it was a tradition that continued under coaches Harland Svare, George Allen, and Tommy Prothro. But new owner Carroll Rosenbloom did not particularly like the Rams' uniforms, so in pursuit of a new look the team wore its seldom-used blue jerseys for most home games in 1972. During that season Rosenbloom's Rams also announced an intention to revive the old blue-and gold colors for 1973, and asked fans to send in design ideas.
 

 

Wordmark logo (2000-present).

The colors returned to yellow-gold and blue in 1973. The new uniform design consisted of yellow- gold pants and curling rams horns on the sleeves – yellow gold horns curving from the shoulders to the arms on the blue jerseys, which featured golden numerals (a white border around the numerals, similar to the 1957 style, appeared for two exhibitions and was then removed). Players' names were in contrasting white. The white jersey had similarly shaped blue horns, blue numerals and names. The white jerseys also had yellow gold sleeves. The gold pants included a blue-white-blue tri-stripe, which was gradually widened through the 1970s and early 1980s. The blue socks initially featured two thin golden stripes, but these were rarely visible. From 1973 to 1976 the Rams were the only team to wear white cleats on the road and royal blue cleats at home. The new golden helmet horns were of identical shape, but for the first time the horn was not factory-painted but instead a decal applied to the helmet. The decal was cut in sections and affixed to accommodate spaces for face-mask and chin-strap attachments, and so the horn curved farther around the ear hole. Jersey numerals were made thicker and blunter in 1975. The Rams primarily wore blue at home with this combination, but after 1977 would wear white on occasion at home, notably for games against theDallas Cowboys (who usually do not wear their blue jerseys due to a superstition that the Cowboys' blue jerseys are jinxed) and selected AFC teams. The team wore its white jerseys for most of its 1978 home dates, including its post-season games with the Minnesota Vikings and Cowboys - though the latter is the only postseason game Dallas has ever won while outfitted in their blue jerseys. Standard gray face masks became dark blue in 1981. The Rams wore white jerseys exclusively in the 1982 and 1993 seasons, as well as other selected occasions throughout their 15 seasons in Anaheim.
The team's colors were changed from yellow gold and blue to New Century Gold (old gold) and Millennium (navy) blue in 2000 following the Super Bowl win. A new logo of a ram's head was added to the sleeves and gold stripes were added to the sides of the jerseys. The new gold pants no longer featured any stripes. Blue pants and White pants with a small gold stripe (an extension off the jersey stripe that ended in a point) were also an option with the Rams only electing to wear the white set in a pre-season game in San Diego in 2001. The helmet design essentially remains the same as it was in 1948, except for updates to the coloring, navy blue field with gold horns. The 2000 rams'-horn design features a slightly wider separation at the helmet's center. Both home and away jerseys had a gold stripe that ran down each side, but that only lasted for the 2000 and 2001 seasons.
In 2003, the Rams wore blue pants with their white jerseys for a pair of early-season games, but after losses to the New York Giants and Seattle Seahawks, the Rams reverted to gold pants with their white jerseys. In 2005, the Rams wore the blue pants again at home against Arizona and on the road against Dallas. In 2007, the Rams wore all possible combinations of their uniforms. They wore the Blue Tops and Gold Pants at home against Carolina, San Francisco, Cleveland, Seattle, and on the road against Dallas. They wore the Blue Tops and Blue Pants at home against Arizona, Atlanta, and Pittsburgh on Marshall Faulk night. They wore the Blue Tops and White Pants on the road in Tampa Bay and at home against Green Bay. They wore White Tops and Gold Pants at New Orleans and San Francisco. They wore White Tops and White Pants at Seattle and Arizona. And they wore White Tops and Blue Pants at Baltimore and Cincinnati. In 2008, the Rams went away with the gold pants. The gold pants were used for only one regular season game at Seattle. The blue jerseys with white pants and white jerseys with blue pants combination were used most of the time. For the 2009 season, the Rams elected to wear the white pants with both jerseys for the majority of the time except the games against the Vikings and Texans (see below) where they wore the throwback jerseys from the 1999 season, week 2 in Washington when they wore gold pants with the blue jersey, and week 12 against Seattle when the wore blue pants with the blue jersey.
Since moving to St. Louis, the Rams have always worn blue at home. Like most other teams playing in a dome, the Rams do not need to wear white to gain an advantage with the heat despite the team's midwestern geographic location. The Rams wore their white jerseys and blue pants in St. Louis against the Dallas Cowboys, on October 19, 2008, forcing the Cowboys to wear their "unlucky" blue uniforms, and won the game 34-14.[31] On October 21, 2012, the Rams wore white jerseys and white pants against the Green Bay Packers.
The NFL approved the use of throwback uniforms for the club during the 2009 season to celebrate the 10th anniversary of the 1999 Super Bowl Championship Team. The Rams wore the throwback uniforms for two home games in 2009 - October 11 against the Minnesota Vikings and December 20 against the Houston Texans. The Rams wore their 1999 throwbacks again on October 31, 2010, when they beat the Carolina Panthers 20-10. In 1994, the team's last season in Southern California, the Rams wore jerseys and pants replicating those of their 1951 championship season for their September games with the San Francisco 49ers and Kansas City Chiefs.[32]

Retired numbers
Numbers that have been retired by the Rams:

St. Louis Rams retired numbers
N°	Player	Position	Tenure
7	Bob Waterfield	QB	1945-52
28	Marshall Faulk	RB	1999-2006
29	Eric Dickerson	RB	1983-87
74	Merlin Olsen	DT	1962-76
75	Deacon Jones	DE	1961-71
78	Jackie Slater	OT	1976-95
80	Isaac Bruce	WR	1994-2007
85	Jack Youngblood	DE	1971-84

Pro Football Hall of Famers
Former Rams in the Pro Football Hall of Fame include Joe Namath (12), Ollie Matson (33), Andy Robustelli (84), Dick "Night Train" Lane (81), coach Earl "Dutch" Clark, and general manager Tex Schramm. GM and later NFL Commissioner Pete Rozelle and coach Sid Gillman are also members of the Hall of Fame, but were elected on the basis of their performances with other teams or (in the case of Rozelle) NFL administration.

Cleveland/Los Angeles/St. Louis Rams Hall of Famers
No.	Player	Class	Position(s)	Years played
--	George Allen	2002	Coach	1966–1970
76	Bob Brown	2004	OT	1969–1970
29	Eric Dickerson	1999	RB	1983–1987
28	Marshall Faulk	2011	RB	1999-2006
55	Tom Fears	1970	End	1948–1956
40	Elroy "Crazy Legs" Hirsch	1968	RB, WR	1949–1957
75	Deacon Jones	1980	DE	1961–1971
65	Tom Mack	1999	G	1966–1978
74	Merlin Olsen	1982	DT	1962–1976
--	Dan Reeves	1967	Owner	1941–1971
67, 48	Les Richter	2011	LB, K	1954–1962
78	Jackie Slater	2001	OT	1976–1995
25	Norm Van Brocklin	1971	QB, P	1949–1957
7	Bob Waterfield	1965	QB, DB, K, P	1945–1952
85	Jack Youngblood	2001	DE	1971–1984

St. Louis Football Ring Of Fame
Former Rams are included in the Ring Of Fame in the Edward Jones Dome. All players included are Hall of Famers, but there have been a few exceptions for team executives and coaches.

FORMER RAMS
No.	Player	Years Played	Year Inducted
7	Bob Waterfield	1945-1952	1999
25	Norm Van Brocklin	1949-1957	1999
28	Marshall Faulk	1999-2006	2011
29	Eric Dickerson	1983-1987	1999
40	Elroy "Crazylegs" Hirsch	1949-1957	1999
48	Les Richter	1954-1962	2011
55	Tom Fears	1948-1956	1999
65	Tom Mack	1966-1978	1999
74	Merlin Olsen	1962-1976	1999
75	David Deacon Jones	1961-1971	1999
78	Jackie Slater	1976-1995	2001
84*	Jack Snow	1964-1975, Broadcaster	2006
85	Jack Youngblood	1971-1984	2001
*Jack Snow is not a Hall of Famer, but is honored due to his death in 2006
COACHES AND EXECUTIVES
	Name	Years	Year inducted
Head Coach	Dick Vermeil	1997-1999	2008
Owner	Dan Reeves	1941-1971	2008
Owner	Carroll Rosenbloom	1972-1979	2008
Owner	Georgia Frontiere	1978-2007	2008

Radio and television
The Rams were the first NFL team to televise their home games; in a sponsorship arrangement with Admiral television, all home games of the 1950 NFL season were shown locally. The Rams also televised games in the early 1950s. The 1951 NFL Championship Game was the first championship game televised coast-to-coast (via the DuMont Network). During the team's years in Los Angeles all games were broadcast on KMPC radio (710 AM); play-by-play announcers were Bob Kelley (who accompanied the team from Cleveland and worked until his death in 1965), Dick Enberg (1966–77), Al Wisk (1978–79), Bob Starr (1980–89, 1993), Eddie Doucette (1990), Paul Olden (1991–92), and Steve Physioc (1994). Analysts included Gil Stratton, Steve Bailey, Dave Niehaus (1968–72), Don Drysdale (1973–76), Dick Bass (1977–86), Jack Youngblood (1987–91), Jack Snow (1992–94), and Deacon Jones (1994).
The Rams' flagship radio station is 101.1 FM WXOS, a sports station in St. Louis with ESPN Radio Affiliation. Steve Savard, is the play-by-play man with D'Marco Farr in the color spot and Brian Stull reporting from the field. From 2000 to 2008 KLOU FM 103.3 was the Rams' flagship station with Savard as the play-by-play announcer. Until October 2005, Jack Snow had been the color analyst since 1993, dating back to the team's days in the Los Angeles area. Snow left the booth after suffering an illness and died in January 2006. Former Rams offensive line coach Jim Hanifan joined KLOU as the color analyst the year after Jack Snow's departure. Before the Rams moved to KLOU, from 1995 to 1999 the Rams games were broadcast on KSD 93.7 FM. On Television, games are either broadcast on Fox, CBS, ESPN, or NFL Network. Preseason games not shown on a national broadcast network are seen on KTVI, FOX 2 St. Louis, and are also seen in Los Angeles on KCOP, "MyNetworkTV Channel 13."