MundoFox
wikipedia | 2013-06-19 17:29

MundoFox (sometimes stylized as MundoFOX) is a Spanish language American broadcast television network. The network is a joint venture between News Corporation's Fox International Channels and Colombian broadcaster RCN Televisión, and formally launched on August 13, 2012.

History 
The launch of MundoFox was announced on January 23, 2012. Hernan Lopez, president and CEO of Fox International Channels, said the network will cater to "an increasing demand for quality Spanish-language content in the U.S. from both viewers and advertisers." In 2010, there were 50 million Latinos/Hispanics among 309 million residents (16 percent) in the United States; advertising revenue from the Hispanic/Latino market made up $3.6 billion of the $80 billion (4.5 percent) in the total domestic market in 2011. Lopez noted that the Fox network saw "similar dynamics in play" when it launched in 1986 against established English language networks; MundoFox, he added, will seek to replicate Fox's early years when it launches against established Spanish language networks Univision, Telemundoand Azteca América.

MundoFox is a partnership between News Corporation subsidiary Fox International Channels and Colombian private broadcaster RCN Televisión SA (both companies own 50 percent of the network), and is headquartered in Los Angeles. The network's first president is Emiliano Saccone, who was named to the position in March 2012.

MundoFox commenced programming with a soft launch on some affiliates on August 1, 2012; the network's formal launch occurred on August 13, 2012.

Programming 
Main article: List of programs broadcast by MundoFox
Content for the MundoFox is provided by RCN, Fox International Channels, Fox Deportes, News Corporation-owned Shine Group (who will produce its first Spanish-language content for the network), RCN's NTN24 and others. Fox International Channels already produces Spanish-language programming and sports for its Latin American and U.S. Hispanic cable channels. RCN is one of the largest producers and exporters of Spanish-language television, and had previously provided content mainly to TeleFutura, Univision's sister network; it stopped committing productions to other U.S. Hispanic networks in anticipation of the MundoFox launch.

A signature format on MundoFox is "Teleseries," which compared to telenovelas traditionally seen on Spanish-language television has fewer episodes (roughly 80 versus 120), but emphasize action-oriented storylines, diverse locations and increased production values. One such teleseries that appeared at MundoFox's launch is El capo, a show which Fox Telecolombia produces for RCN. Once-a-week series are also be featured, including Kdabra and Tiempo Final, as are current and classic telenovelas including Yo soy Betty, la fea, the Colombian series that served as the basis for Televisa's La Fea Más Bella and ABC's Ugly Betty. MundoFox's schedule also features children's programs and Fox series (including Bones) dubbed into Spanish, along with Spanish or English-dubbed-to-Spanish movies.
Many of the initial original scripted series that air on MundoFox are produced in Colombia, though the network hopes to produce U.S.-based series by its second year at the latest.

News content 
Main article: Noticias MundoFox
In addition to offering entertainment content, MundoFox operates its own news division, Noticias MundoFox, which aims to offer content that is conscious of the Hispanic market in the United States and the diversity and sensitivities of the different demographics that comprise that market. Noticias MundoFox operations include a Los Angeles-based newsroom and a bureau in Washington, D.C., and also includes international news content from NTN24, RCN Televisión's sister network and international cable news channel. Noticias MundoFox does not have any relation to NewsCorp-owned Fox News Channel, which produces Fox News Sunday and other news content for the English-language Fox network.

Noticias MundoFox produces a weekday evening news program of the same name that is anchored by Rolando Nichols, formerly of KWHY-TV as well as MundoFox's main staff correspondents, Max Aub and Carolina Sarassa, and originates from Los Angeles; two live half-hour newscasts are produced every weekday, one for the east coast and the other for the west coast as well as a pre-recorded newscast at 10 p.m. ET, which is lighter in tone compared to the 6 p.m. edition. Noticias MundoFox is currently the only on-air news content on the network, with the network seeking to expand the amount of that content over time; to that end, MundoFox in November 2012 tapped Rick Sanchez, a former CNNanchor and a contributor to Fox News and its Latino website, to present daily contributions to Noticias MundoFox and host several news specials on the network. Shortly after hiring Sanchez, MundoFox announced the hiring of Peggy Carranza, a former reporter at Univision's O&O stations in New York and Chicago and served as reporter for Telemundo'sAl Rojo Vivo, to serve as the inaugural bureau chief of MundoFox's New York bureau which will serve the East Coast. Noticias MundoFox also includes material produced by NTN24 (Nuestra Tele Noticias), RCN's international news station, channels of evident conservative, pro-market leaning.

Sports programming 
Sports programming featured on MundoFox is produced through Fox Deportes, and includes exclusive U.S. Spanish-language broadcast rights to the Ultimate Fighting Championship and various soccer tournaments, including Copa Santander Libertadores, Copa Bridgestone Sudaméricana, UEFA Champions League and other European soccer tournaments.

Affiliates 
Main article: List of MundoFox affiliates
MundoFox has finalized affiliation deals with television stations and is in the process of finalizing deals with additional affiliates, with an estimated target reach of 75 percent of United States households at the time of its launch. Deals with 20 affiliates that were reached in early March 2012 include KWHY-TV/Los Angeles (which will serve as the network's West Coast flagship station), WJAN-CD/Miami, KGMC/Fresno and KFWD/Dallas-Fort Worth. The deals assure that MundoFox would be seen in five of the top 10 Hispanic markets and cover at least 40 percent of U.S. Hispanic households. However, MundoFox'a affiliation with WJAN-CD ended on December 28, 2012 with MundoFox's programming moving to WGEN-TV, channel 8, a high-powered station broadcasting in high definition owned by Caracol Television through Mapale LLC. Caracol also is RCN's main rival in Colombia.

48 stations from MundoFox's initial 50-station affiliate body have also committed to developing in-house news departments to provide locally-produced Spanish language newscaststo the markets served by the stations, a small number of whom do not have a Spanish language news option on local television (KWHY and WGEN-TV already operate their own news departments). Affiliates without full-fledged newscasts are expected to produce two-minute local news capsules that will be aired during the network’s Noticias MundoFox national evening newscasts.

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