United Services Automobile Association
Type	Reciprocal
Industry	Financial Services
Founded	1922 (1922)
Headquarters	San Antonio, Texas United States
Number of locations	11 financial centers
Key people	General Lester Lyles, USAF (Ret.) (Chairman) Maj. General Josue Robles Jr., USA (Ret.) (CEO)
Products	Insurance, Banking, Investments, Retirement, Financial Planning
Revenue	USD 19.036 billion (2011)
Net income	USD 2.128 billion (2011)
Total assets	USD 104.352 billion (2011)
Total equity	USD 20.040 billion (2011)
Employees	~23,400 (2011)
Website	www.usaa.com

The United Services Automobile Association (USAA) is a Texas-based diversified financial services group of companieswhich includes a Texas Department of Insurance regulated unincorporated, reciprocal inter-insurance exchange and a Fortune 500 financial services company offering banking, investing, and insurance to people and families that serve, or served, in the United States military. At the end of 2011, there were 8.8 million members. 2.5 million of the total of 8.4 million members were subscribing members who have about $7–8 each on deposit with the exchange to guarantee its financial capabilities. The company reported a surplus [not Net Worth] of $19.3 billion in 2011.

USAA was founded in 1922 by a group of U.S. Army officers to self-insure each other when they were unable to secure auto insurance due to the perception that they were a high-risk group. USAA has since expanded to offer banking and insurance services to past and present members of the Armed Forces and their immediate families.

The company was one of the pioneers of direct marketing and most of its business is conducted over the Internet or telephone using employees instead of agents.