Jenn Deering Davis and Hayes Davis conceived of their startup when they were eating some breakfast in Austin, Texas, restaurant wondering how many people were reached by a single tweet.
 
Union Metrics, best known for its Twitter measurement tool, TweetReach was born in shortly after, in 2009.
 
This wasn't their first startup. They previously worked on a startup called Liquid Communication Systems, launched with some friends while Hayes was in college.