The gradual recovery in the housing market housing construction sector benefited significantly in homebuilders stock price rose sharply after the online real estate information provider took up the "baton." This year, the online real estate information provider Zillow (Z) of the stock price rose more than 90%, rival Trulia (TRLA) shares also rose by over 90%. And if the lows from last 11 months, counting two stocks in the four months or so, so far gained more than 110%.

Analysts believe that, Zillow and Trulia real estate and internet combined two popular concept, which is particularly sought after by investors.

From the business model perspective, these companies will be real estate brokers, mortgage servicers, housing and other buyers and sellers together in the same online platform, making the transaction process more transparent, the future of the real estate transaction is expected from the broad market continued to gain tremendous business opportunities.

Zillow was founded in 2006, is America's largest online real estate information provider, the current market value of $ 1.86 billion. The site offers including purchase, mortgage, sell and lease real estate market, etc., various types of information, and the value of the house through its own evaluation system as potential sellers or buyers to provide the data. Generally speaking, the traditional real estate buyers and sellers through the house or rent both sides to provide information and services related to housing commission, Zillow's service to make this process more streamlined and transparent.

Currently Zillow's revenue mainly from paid subscriptions and display advertising, which paid subscriptions contribution to the overall revenue up 75%. Zillow allows realtors way through paid subscriptions on its website build lasting online and mobile information display, and for the mortgage and real estate brokers offer potential customer information.

July 2011 after the listing, Zillow constantly strengthen its business through the acquisition of the chain last year alone acquired mortgage-related software company Mortech, renting search engine HotPads, real estate management software developer RentJuice, as well as online real estate trading platform Buyfolio. JMP Securities analyst Ronald • Josh 19 released a report that will Zillow as one of its most promising one internet stock, giving the company "outperform" rating.

Trulia and Zillow profit model is similar to mainly rely on the same charge subscription fees and advertising sales. Trulia listed last September, the first day shares that rose 41%, the current market value of $ 860 million. The company prospectus shows its monthly visits to 22 million times.