General Imaging is a manufacturer of digital cameras headquartered in Torrance, California, established in 2007 by Hiroshi "Hugh" Komiya, a former executive of Olympus Corporation. General Imaging sells their cameras internationally under the General Electric name, used under license. In Japan, General Imaging holds the license to manufacture cameras under the AgfaPhoto.

Products
A Series
The entry-level GE-branded digital cameras. Designed for first-time buyers and those upgrading from first-generation digital cameras. Both models in this series include a 2.5-inch LCD screen. Powered by two AA alkaline batteries.
 

 
 The A730 is the most affordable point-and-shoot GE-branded camera with 7 megapixels. It has a 3X optical zoom and a 4.5X digital zoom. The LCD screen is 2.5 inches. Powered by two AA batteries, the A730 has an SD/SDHC memory card slot expandable up to 4 gigabytes.
The A830 is a point-and-shoot camera that has all the zoom capabilities and other features of the A730 and comes with 8 megapixels.

E Series
The intermediate level of the GE-branded camera models, the E series features larger screens and is powered by rechargeablelithium-ion batteries. Memory can be expanded up to 4 gigabytes with SD or SDHC memory cards.

E850
 

The E850 includes a 28mm equivalent wide-angle lens, a 5X optical zoom and 8 megapixels. The wide-angle lens is useful for large indoor group photos. It has a 5X optical zoom and the 4.5X digital zoom. The camera comes with a 3-inch LCD screen. It also can delete unwanted sections of a photo

E1030
The E1030 has 10 megapixels, a 3X optical zoom and 4.5X digital zoom, which combine for a maximum zoom of 13.5X. The LCD screen is 2.7 inches.

E1040 
 

The E1040 includes 4X optical zoom, 4.5X digital zoom; and 10 megapixels. 3-inch LCD screen.

E1240
The E1240 features 12 megapixels. A 4X optical zoom and a 4.5X digital zoom combine to create a maximum zoom of 18X; 3-inch LCD screen.

G1
 

The G1 is the most compact model (3⅝ inches wide and 2½ inches high) in the GE-branded line. It includes a 3X optical zoom, a 2.5-inch LCD screen, 7 megapixels. Comes with a rechargeable lithium-ion battery and an SD/SDHC memory card slot, expandable up to 4 gigabytes.

Waterproof series
The first GE's waterproof series is G3WP a compact camera with capability for up to 3 meters (10 feet) underwater, 12.2 MP, 4x Optical zoom at 35 mm equivalent lens and VGA Video.[1]

Bridge Cameras
 

 
X1
 

GE X1 is the first high-performance camera from General Imaging for the more serious photographer. It boasts a 12X optical zoom, a 2.5-inch LCD screen, 8 megapixels, and a handgrip. Paired with the camera’s 12X optical zoom is a 4.5X digital zoom. Together, they give the X1 a maximum zoom of 54X. It also includes a 4-gigabyte SD/SDHC expansion slot.

GE X5 is the cheapest Bridge camera (dSLR like camera with fixed lens) on the market. On January 4, 2011, the price of Bridge cameras ranged from $129.47 (GE X5: 14MP CCD sensor, 15x optical zoom) up to $339.95 (Fujifilm FinePix HS10: 10.3MP CMOS sensor, 30x optical zoom), whereas Canon PowerShot SX30 IS: 14.1MP CCD sensor, 35x optical zoom was $369.00 and Panasonic Lumix DMC-FZ100: 14.1MP CMOS sensor, 24x optical zoom was only $375.00 (four months before it was $499.00). So, the highest price was almost 3.0x the cheapest price.

GE Power Pro X500 is the successor of GE X5. The camera has a 16 Megapixel sensor and an electronic viewfinder, whereas the optical zoom and other features are relatively still the same as the predecessor

On March 15, 2011 the price of Bridge cameras varied from $139.99 (GE Power Pro X500 White) up to $499.95 (Fujifilm FinePix HS20EXR), whereas Nikon Coolpix P500 is $399.00, Canon PowerShot SX30 IS was $379.00 and Fujifilm HS10 $354.52. So, the highest price was more than 3.5x the cheapest price.

In 2012, GE Power Pro X550 was introduced with Manufacturer's Suggested Retail Price (MSRP) $149.99 as a minor improvement on the GE Power Pro X500 with added advanced object tracking capabilities to automatically focus on moving objects. Also introduced then was the GE Power Pro X600 with MSRP $199.99 which has a 14.4 MP CMOS sensor, 25x optical zoom, capable of capturing HD 1080p video recording, and 10 fps continuous images in full resolution. The GE Power Pro X600 is the cheapest Superzoom Bridge camera with advanced features due to General Imaging continuing commitment to deliver high-performance cameras that give consumers more features and value at unbeatable prices.